6 Summary
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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4.2 The ‘targeted’ or ‘top-down’ approach
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

2 Asking someone for something: the core skill
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

6 Concluding thoughts

We seem to have come a long way and covered a great deal of ground since I approached this subject by explaining that a mechanism must exist to help us focus on one sound out of many. That clearly is one function of attention, but attention seems to have other functions too. The results of visual search experiments show that attention is a vital factor in joining together the features that make up an object, and the experiences of brain-damaged patients suggest that this feature-assembly role
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3.3 Non-target effects

Treisman's feature integration theory has been very influential, but it does not appear to explain all experimental observations, and there have been alternative accounts of the feature-binding process. Duncan and Humphreys (1989) reported effects which do not fit too well within the basic Treisman account. They required participants to search for the letter ‘L’ (the target) within a number of ‘Ts’ (the non-targets). You may get a feel for the relative difficulty of d
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Author(s): nobody@flickr.com (The National Archives UK)

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