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6.2 A rational-economic perspective on risk

A rational-economic perspective generally represents risk as a combination of the expected magnitude of a gain or loss, combined with some probability distribution of anticipated outcomes. Economic ideas of risk behaviour are founded largely on expected utility theory. Expected utility theory predicts that investors will always be risk averse. The shape of the utility curve (utility plotted against increasing wealth) is such that utility increases with wealth, but at a declining rate. This is
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5.6 A way of dealing with social pressures: decoupling

Organisations often deal with these social pressures by decoupling responses to these different pressures. The need to appear legitimate in the eyes of important constituencies is met by actions and practices which have a purely ceremonial character: they are done for the sake of appearances and not with any real engagement. The example in Author(s): The Open University

5.5.2 Mimetic pressures

Mimetic pressures come from the pressure to imitate what others do. The world is complicated and finding the optimal solution often difficult. One way of dealing with this complexity is to copy others. For example, in my own consulting work I carried out an assignment for British Petroleum (BP). Subsequently, other (smaller) clients would often ask me ‘So how does BP do this?’, usually with little regard for the different circumstances they faced. It is this mimetic pressure that
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5.5 Social pressures which affect our decision making

Broadly, there are three kinds of social pressure which affect how we make decisions:

  • coercive

  • mimetic

  • normative.

We look at these in more detail below.


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5.1 Introduction

As we noted earlier, both the rational-economic and psychological perspectives on decision making tend to ignore the social context in which we live and work. We turn now to consider this social context.


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3.1 Introduction

Much of economics and finance theory rests on the notion of people as formally rational decision makers. First, people are understood to have ordered preferences. That is, if someone prefers A to B and prefers B to C then they should prefer A to C. Second, decision makers are assumed to engage in a formally rational decision-making process on the basis of those preferences.


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1.2 Offshoring

The premise is straightforward. Given modern telecommunications capability, it matters little where telephone support is based. India, with a large population of English-speaking graduates and low (by Western standards) wage rates is an obvious choice. The significant cost-savings look very attractive to many organisations.

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Introduction

‘Environment’ is one of the more popular words in the management lexicon, most generally understood to be referring to ‘something outside’. But common usage today often interprets the Environment (with or without the capital ‘E’) as referring to the planetary ecosystem. On that basis the Environment includes such things as global warming, the state of the ozone layer, deforestation and the means of energy generation. Organisations need to coexist with their environment, responding
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Acknowledgements

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Unit Image

Esthr: www.flickr.com/photos/edyson/274977240/

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3 Entrepreneurial work style

The need for supportive, open and communicative policies, structures and cultures in effective entrepreneurial firms as the optimal crucible for successful innovations comes through very strongly from studies of innovation and successful entrepreneurship. However, the strong internal locus of control of successful entrepreneurs suggests there may be a difficulty in accepting the influence of others, powerful or not. And, the strong need for autonomy does not suggest a personality open to shar
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2 Entrepreneurial qualities

It is now widely accepted that, apart from the start up phase, most small firms in Europe are more concerned about survival rather than growth and relatively few are especially entrepreneurial (Gray 1998). Consequently, a lot of research in this field has focused on finding the characteristics that set entrepreneurs and their firms apart from others. Elizabeth Chell (1985, 1999), a social psychologist, has examined numerous psychological trait-based approaches and concluded that, whilst psych
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1 Economic function of the entrepreneur

Broadly, entrepreneurs have two vital roles to play in the economy (1) to introduce new ideas and (2) to energise business processes. Strictly speaking, the term entrepreneur, which derives from the French words entre (between) and prendre (to take), referred to someone who acted as an intermediary in undertaking to do something. The term was originally used to describe the activities of what today we might call an impresario, a promoter or a deal maker. The entrep
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Learning outcomes

After studying this unit you should:

  • understand the nature of entrepreneurship;

  • understand the function of the entrepreneur in the successful, commercial application of innovations;

  • confirm your entrepreneurial business idea;

  • identify personal attributes that enable best use of entrepreneurial opportunities;

  • explore entrepreneurial leadership and management style;

  • identify the requirements for building an
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3.8 Following up the report

The evaluation report will often contain recommendations for further actions and these may lead to new project ideas. Recommendations may relate to processes and procedures within the organisation. Project evaluation and debriefing can be a learning experience for the organisation as a whole, as well as for individuals. For example, British Petroleum gathers the lessons learnt from post-project appraisals in a series of booklets that are then used as guidance for writing project proposals. In
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Project drift

Project drift is a common problem when one project leads into another without a clear break, or when extra tasks, which were not identified at the beginning, are added to a project. If possible, significant changes of the latter kind should be treated separately as a follow-on project: otherwise they may not be properly resourced and this can have adverse consequences for motivation of the project team.

<
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7.2.3 Sticking to one good argument

While it may seem better to use as many arguments as possible to support a case you are trying to make, skilled negotiators tend to rely on fewer stronger arguments. This is because a weak argument does not add to a strong one, but has the opposite effect of diluting and weakening it.


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7.2 Negotiation skills

Negotiation skills are essential for the project manager to get individuals and groups to agree on a common approach to a project, despite their potentially conflicting interests and priorities. The project manager needs to be able to negotiate with suppliers and customers and individuals to adopt a particular course of action. It is also important that negotiation is conducted in a way that will build long-term relationships, rather than simply secure short-term gains.

Effective negoti
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5.2 Using political skills

In particular, a project manager needs to employ good political skills in order to maintain the support of senior management, without allowing them to undermine or take over the project. However, this can raise questions about the ethics of their behaviour. Read the following account that was given by a member of an external consulting team working on a project for a local authority in Scotland. The project's objective was to revamp the structure of the council which had operated in much the
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1.1 A definition

One definition is

‘A project is a one-off, non-repeated activity or set of tasks which achieves clearly stated objectives within a time limit.’

Most managers work on projects, often small or short-term projects, rather than large ones that take several years to complete. Size or length of time do not indicate that one project is more important than another – often small projects pave
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Introduction

Many managers find that they are required to manage projects. In this unit we aim to help you to take an overview of the features of a project and the issues that arise in managing a project. Once you have identified a piece of work as a project, you are able to use a number of management approaches that have proven effective in managing projects. A project is a one-off, non-repeated activity or set of tasks that achieves clearly stated objectives within a time limit. Most projects are goal-o
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