The price of perception
How much is Tiger Woods worth to an advertiser? What about George Clooney? What is the value of Facebook or Bebo? The answers are all different, but they all come down to perception.
The brand is the business
Today more than half of the total stock market value of corporations lies in intangible assets such as brands The brand is the business. This statement by Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide at the World Effie Festival 2008, sums up why brand building is important for companies. In this climate of the brand imperative, advertising gurus converged on Singapore for the conference which celebrates advertising effectiveness.
Wired in: who leads the networking world?
Scandinavian countries are in the top ten of The Networked Readiness Index 2009-2010, part of the Global Information Technology Report published by INSEAD and the World Economic Forum, now in its ninth edition.
Secrets of virtual success
How do you manage a team across borders and time zones? Start by tearing up your old management rule book.
Communicating your way to the top
Good communication skills outrank other core business competencies as the number one skill for corporate recruiters looking to hire MBA graduates. That rather surprising conclusion comes not from communications specialists, but from an organisation that has all the relevant data at its fingertips, The Graduate Management Admission Council (GMAC), which runs GMAT testing for MBA applicants.
Terrorism in Asia: still a threat
When Noordin Mohammad Top, the chief suspect in July’s suicide bomb attacks on luxury hotels in Jakarta was killed during a police raid in Central Java in September, the feeling of relief in Indonesia and Southeast Asia was almost palpable.
Google’s China dilemma: stay or go?
Just four years shy of setting up Google China, the leading internet search engine company has already threatened to withdraw its Chinese-language search engine Google.cn from the country over censorship and alleged cyber attacks on the e-mail accounts of Chinese human rights activists.
Social entrepreneurship in India: going beyond symptoms
If social entrepreneurs in India focus on causes when mapping out challenges, rather than just fixing the symptoms, half the battle is already fought, says Rathin Roy, chairman of the board of directors of Rural Innovations Network, a Chennai-based company that helps social entrepreneurs incubate innovations and take them to the market to benefit the rural poor.
Environmental degradation: Counting the cost of rapid economic growth
Bad air, polluted water, depleted resources and global warming. These are some of the emerging hallmarks of Asia’s booming growth in recent years. From Beijing to Bangalore and beyond, the consequences of industrial development are tainting the region’s environment.
Healthcare 2020: Managing new health markets
Are conventional healthcare models still relevant, especially in rapidly-growing economies such as India’s, what will be the economics of the healthcare business and who will be the players of the future?
Harpal Singh, chairman of Fortis Healthcare, says “we need to stop fighting globalisation - it’s here, and we need to focus on how we can make it beneficial.” Singh also argues that countries like India could provide unprecedented opportunities both as a market and as a solutio
Economic downturn ‘opens doors’ for recycling business Worn Again
One of the greatest challenges facing social business Worn Again is the widely-held public assumption that any product made from recycled materials must be cheaper than conventional merchandise on the market.
Blazing a trail towards poverty alleviation in Thailand
Sex education is a topic that is usually broached with caution. But one non-governmental organisation in Thailand has opted to not skirt around the issue but tackle it head on.
Politec: Brazilian IT Services with Global Reach
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15.351 Managing the Innovation Process (MIT)
This course approaches "managing the innovation process" through five levels of analysis: individual, team, network, organizational, and industrial. At each level of analysis, particular attention is given to the conditions under which innovation processes succeed and fail. The weekly readings consist of a mixture of book chapters, journal articles, and cases, and an online forum will be used for further discussion of the required readings outside of class. Tuesday classes will begin with a refl
International Law and Comparative Law Workshop
International Law and Comparative Law Workshop
Magnetic Cracked Pot
By: SirZerp The magnetic fields of a cracked pot. Note - the blue ring in the center is from having two different magnets; the bottom volume is like a large ring magnet and the top is like a cylinder magnet. The interaction between the two, top and bottom, produces the blue ring eddy of flux. Also a capacitor with horizontal plates has the same field values as a vertical aligned magnet. In other words, you could design a capacitor that has the same field as the object in the video, but it wo
Literary Festival 2013: Art in Conflict [Audio]
Speaker(s): Pat Barker | Moving from the Slade School of Art to Queen Mary's Hospital, where surgery and art intersect in the rebuilding of the shattered faces of the wounded, Pat Barker’s latest novel Toby's Room is a riveting drama of identity, damage, intimacy and loss. This event will explore art’s responsibility to war, and the links between art, literature, science and history. Pat Barker was born in Thornaby-on-Tees in 1943. She was educated at LSE and has been a teacher of history an
CC 2 Math Lesson 1 The Magic School Bus Gets Programmed - Computers SP.414 Gender and Media Studies: Women and the Media (MIT)
Video link (see supported sites below). Please use the original link, not the shortcut, e.g. www.youtube.com/watch?v=abcde
Mr. Rhule, the principal, gets a new computer, and it's Ms. Frizzle's class' job to open up the school and set up his computer. Carlos's brother, Mikey (from Getting Energized), is a computer expert. After he sets the computer up to raise the flag, make the coffee in the teachers' lounge and ring the bell, he goes on his own trip to see the inner workings of the computer. As usual, something goes wrong, and Mikey has set the computer to do the tasks every minute instead of everyday. Can the clas
This course examines representations of race, class, gender, and sexual identity in the media. We will be considering issues of authorship, spectatorship, (audience) and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. In addition, we will examine how gender and race affects the production of media, and discuss the impact of new media and digital media and how it has transformed a
The Magic School Bus Gets Programmed - Computers
SP.414 Gender and Media Studies: Women and the Media (MIT)