2.2 The semiotic approach to textual meaning: image and ideology
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
When the Audience Clicks: Buying Attention in the Digital Age
Discussion of media buying and the attention-creation industry - showing how the fixation on audiences' click-like behaviour is a disruptive institutional force, and how buyers' new approaches to attention are creating new forms of social discrimination. A huge part of the media business is about getting people's attention and proving it to advertisers. The goal is to present people with interesting stuff-articles, videos, music - so they will see commercial messages that ride along, and sometim
Peer to Peer and the Music Industry: The Criminalization of Sharing
Examining technical, legal and cultural strategies by the recording industry to persuade people that file-sharing is impossible, immoral, un-cool or dangerous, and the failure of these strategies. Alternative business models are discussed. The period from the advent of the compact disc in 1982 to the first significant file-sharing system in 1999 saw the greatest period of profitability in the history of recorded music. The decade since 1999 has seen an equally radical collapse. What seems obviou
Blogging at 20? The Future and Potential of Social Media
If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it ... what will the next decade hold? Will we continue to Tweet? If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it, what will the next decade hold? Many of the social media businesses whose tools we rely on have yet to
Making Science Public: Data-sharing, Dissemination and Public Engagement with Science
How have social media changed the nature of the scientific debate among scientists? Are they challenging the supremacy of editors, reviewers and science communicators? How have they impacted on engagement with the public understanding of science? Journals and peer-reviewed publications are still the most widely used channels through which research is disseminated within the scientific community and to a broader audience. However, social media are increasingly challenging the supremacy of editors
2.3 Watching the programme
How is your image of a place influenced and changed? Does it depend on whether you are a resident or an outsider? How do government and tourism campaigns and stories in the media affect your perception? This unit uses images of Glasgow to explore this multifaceted concept.
Distinguished Innovator Lecture Series: Burghardt Tenderich
Burghardt Tenderich is General Manager of Bite Communications North America, a leading technology public relations consultancy with US offices in San Francisco, Palo Alto and New York. In this role, Burghardt helps guide strategic communications for technology leaders such as Sun Microsystems, Applied Materials, Dolby Laboratories, Infosys Technologies and Advanced Micro Devices, as well as for a wide portfolio of emerging brands. He is currently leading Bite clients into the realm of social med
Sally Fan, Said Business School, MBA graduate 2006, China - Part 2
Prior to coming to Oxford, Sally Fan studied for a bachelors degree in astronautics from the National University of Defense Technology in China. She then worked for four years for the Ministry of Aerospace as an aeroplane engineer before moving to work as a Business Development Manager for the Ford Motor Company in Michigan in the US. She decided to do an MBA to develop her interest in financial investment, and after graduating, transitioned into the financial industry. She now works as a vice p
Episode 18 – The strange case of the butterfly theft Good crime fiction finds out whodunnit by asking why and how they did it. Evidence can lead us to the culprit but can also lead us to erroneous assumptions. In this episode we talk to one of history’s detectives – the archivist. Ross Harrison Snow, Museum Victoria’s (former) archivist, uncovered a long-forgotten but fascinating story about a butterfly theft that occurred from museums in Australia and New Zealand in the late 1940s. The evidence, such as old muse
Good crime fiction finds out whodunnit by asking why and how they did it. Evidence can lead us to the culprit but can also lead us to erroneous assumptions. In this episode we talk to one of history’s detectives – the archivist.
Ross Harrison Snow, Museum Victoria’s (former) archivist, uncovered a long-forgotten but fascinating story about a butterfly theft that occurred from museums in Australia and New Zealand in the late 1940s.
The evidence, such as old muse
Phoebe: a pedagogic planner
Marion Manton gives an overview of the Phoebe project which aims to guide practitioners working in post-compulsory learning (FE, HE and ACL) in designing effective and pedagogically sound learning activities. Visit http://media.conted.ox.ac.uk/res03 to view the full presentation from Marion Manton, including her slides.
Thematic Poetry Videos
Overview: Youth literacy can be promoted by leveraging youth culture, such as rap/music videos. By merging sound and visual imagery with text, a poetry writing task can be transformed into a multi-media video assignment. English teachers with access to a computer lab equipped with video editing software (e.g. i-Movie) can carry this out with their classes. Alternatively, English and computer lab teachers can collaborate to have their students produce thematic poetry videos as the culminating act
Labor Issues; Popular Front;Spanish Civil War; William Z. Foster; Catholics;Newsletter appealing to mill workers about labor issues and anti-Fascism.
Labor Issues; Pittsburgh Politics;Steel Industry; Company Unions; U.S. Steel; Steel Workers Organizing Committee; CIO;Leaflet recruiting Pittsburgh steelworkers to join the Amalgamated Association of Iron, Steel and Tin Workers of North America and describing the injustices of current wages and working conditions.
Is That a Knork in Your Pocket?
It's a knife, it's a fork, no, it's a Knork! Hear about the genius of one Kansas inventor who combined the best qualities of the knife and fork into a single clever utensil. The Knork is taking the food-service industry by storm.
Fellowship artist profile: Sonya Kelliher-Combs (Inupiaq / Athabascan)
Sonya Kelliher-Combs (Inupiaq / Athabascan)
Installation and mixed media paintings
Sonya Kelliher-Combs has exhibited her work throughout the United States and in Asia. The artist explains, “Through mixed media painting and sculpture I offer a chronicle of the ongoing struggle for self-definition and identity in the Alaskan context. Through the combination of shared iconography with intensely personal imagery, I demonstrate the generative power that each vocabula
China - Economic Miracle or Economic Timebomb?
The growth of China in recent years has been described as an economic miracle with Western companies and governments rushing to build partnerships with the new power in the East. The opening up of the Chinese market and the expansion of industry, technology and production within the country has, however, had a profound effect on the people of China, its political leaders and the rest of the world. This impact can be seen in the growing inequalities within China, the loss of jobs in the west and
How to Warm Up and Stretch Correctly Before Exercise
Those stretches you learned as a kid -- called "static stretching" -- can actually weaken muscles before exercise. Learn how to warm up the right way, with "dynamic" stretching. Run time 02:34.
Site and Urban Systems Planning, Spring 2002
The planning of sites and the infrastructure systems which serve them. Site analysis, spatial organization of uses on sites, design of roadways and subdivision patterns, grading plans, utility systems, analysis of runoff, parking requirements, traffic and off-site impacts, landscaping. Lectures on analytical techniques and examples of good site-planning practice. Assignments on each aspect of subject. The Site and Urban Systems Planning course provides a unique opportunity to engage in the explo
21F.019 Communicating Across Cultures (MIT)
It has become commonplace knowledge that globalization is one of the major forces shaping our world. If we look at the spread of information, ideas, capital, media, cultural artifacts - or for that matter, people - we can see the boundaries and borders that have historically separated one country or one group from another are becoming more and more permeable. For proof of this close to home, you need only to look at the composition of the MIT student body: 8 percent of the undergraduates an
Exploring K-12 Classroom Teaching, Spring 2005
Subject uses K-12 classroom experiences, along with student-centered classroom activities and student-led classes, to explore issues in schools and education. Topics of study include design and implementation of curriculum, addressing the needs of a diversity of students, standards in math and science, student misconceptions, methods of instruction, the digital divide, teaching through different media, and student assessment.