Pages 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 620 621 622 623 624 625 626 627 628 629 630 631 632 633 634 635 636 637 638 639 640 641 642 643 644 645 646 647 648 649 650 651 652 13034 result(s) returned

6 Summary

The aim of the first section was to introduce you to the concept of the market-led approach to marketing (also referred to as pan-company marketing or marketing orientation) and to differentiate it from ‘marketing department marketing’. I used examples and case studies to make you think about the applicability of this concept to commercial (for-profit) and non-profit organisations, and gave you activities to help you apply it in your own organisation.

Five of the learning outco
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

4.5 Is M&S market led?

Activity 7

Allow half an hour.

Read Case study 1 and then use the evidence there to answer the following questions.

  1. Do you think that M&S is market led?

  2. Whi
    Author(s): No creator set

    License information
    Related content

    Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

4.12 Candidates make decisions too
Does the recruitment and selection process fill you with dread? Discrimination and equal opportunities legislation can make this area feel like a minefield. If you are faced with appointing a new employee, then this unit will provide a straight-forward guide to the process: from writing job descriptions to finally assessing who to appoint.
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

8 Governance beyond the UK: The EU

One of the elements invoked in favour of regional devolution involves the significance of regions within the European Union. While some refer to the principle of subsidiarity (governing, when possible, at the local level), as promoted by the EU, as an argument in favour of devolution, others emphasize that regional government improves the prospect of receiving EU regional subsidies. At the moment, there are striking differences between regions within Europe. While some regions have an economi
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

6.2 English regions

At present, regional government in England is divided between local government and central government agencies. Eight English regions have a tripartite structure with responsibilities and powers divided in each region between the Government Office for the region (GO), the Regional Development Agency (RDA) and the Regional Chamber (most of which have now renamed themselves Regional Assemblies).

The Labour government established Regional Development Agencies (RDAs) in April 1999. The role
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

5.2 Devolution in Scotland

Scotland has endured a long and complicated process towards self-determination. In a 1979 referendum, the Scots voted in favour of the Labour government proposals to establish a Scottish Parliament, but, thanks to a special majority provision requiring at least 40 per cent of the registered electorate to vote in favour, devolution was rejected when only 32.9 per cent of the electorate voted in favour in the referendum.


Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

7.2 Developing a strategy

Present notes/records that show you have planned your use of problem-solving skills in tackling a selected problem from your study or work. Your evidence must include:

  • the goals you hope to achieve over 3–4 months or so; you should indicate how these goals relate to the context in which you are working and to your current capabilities;

  • how you planned and explored the problem and set out the next stages of the work, for example, usi
    Author(s): No creator set

    License information
    Related content

    Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

1 Developing your number skills

This Key Skill Assessment Unit offers an opportunity for you to select and prepare work that demonstrates your key skills in the area of application of number.

This unit provides you with advice and information on how to go about presenting your key skills work as a portfolio.

In presenting work that demonstrates your key skills you are taking the initiative to show that you can develop and improve a particular set of skills, and are able to use your skills more generally in your
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

1.1.7 Using the memory buttons
Tables and charts are a great way to present numerical information in a clear and concise form. This unit explains how to use the Windows calculator to carry out basic operations and calculate percentages. You will then learn how to use charts and tables to represent and interpret information.
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

3.2 Using diagrams of your own choice and design
Working with diagrams is essential for students of science, technology, engineering and mathematics. This unit is packed with practical activities and tips which make learning from and with diagrams more enjoyable and rewarding. One part of this unit deals with the reading of diagrams and the other part with the drawing of diagrams.
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

2.2.1 Reading diagrams: questioning what they say
Working with diagrams is essential for students of science, technology, engineering and mathematics. This unit is packed with practical activities and tips which make learning from and with diagrams more enjoyable and rewarding. One part of this unit deals with the reading of diagrams and the other part with the drawing of diagrams.
Author(s): The Open University

License information
Related content

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

1.4 Conclusion

The aim of this unit has been to try to draw together work on numbers and text, and to try to be helpful to those who, like me, find numbers and statistics rather unapproachable. Evidence is used in social science to convince us of the value of a claim, and is a crucial element in our evaluation of theoretical perspectives.

Key point
Author(s): No creator set

License information
Related content

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

Electron Theory of Chemical Solids
Description not set
Author(s): pango

License information
Related content

Rights not set

Practice of Labolatory Pathology
Description not set
Author(s): 001

License information
Related content

Rights not set

Introducing Metabolism
This learning resource looks at anabolic and catabolic metabolism. It describes the metabolic fate of energy substrates within the body and the relationships between subunits, storage and breakdown.
Author(s): Creator not set

License information
Related content

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Osmosis and Diffusion
Explaining the difference between the processes of diffusion and osmosis, and introducing the concepts of concentration gradients and tonicity.
Author(s): Creator not set

License information
Related content

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Secular Ethics: Origins, Elements and Their Function in Society -- Dalai Lama at Bovard Auditorium
The 14th Dalai Lama of Tibet spoke as part of a panel on "Secular Ethics: Origins, Elements and Their Function in Society" before an audience of 1,200 at USC's Bovard Auditorium during his first visit to the University of Southern California May 3, 2011. Joining the Dalai Lama on the panel were: Antonio Damasio, University Professor, David Dornsife Professor of Neuroscience and director of the USC Brain and Creativity Institute; Gideon Yaffe, professor of philosophy and law at the USC Dana and
Author(s): No creator set

License information
Related content

"Take Chances": Original Song for USC's 2011 Graduating Students
Just as he was finishing his last bit of coursework, USC Thornton School of Music student Derik Nelson was commissioned by USC to write and perform an original song articulating the feelings and experiences of graduating students. The result, "Take Chances" — completed just in time for Commencement 2011 — is an instant USC tradition: a singable and moving anthem for spring on college campuses, written for the thousands of young adults who are about to enter the world and find their way. N
Author(s): No creator set

License information
Related content

No More Excuses - UT Spot
The College of Adult and Lifelong Learning (CALL) provides access, career and life coaching, degree completion, and academic support to new, continuing and reentering adult learners in a respectful and nurturing environment. We help students transition to college life and establish a foundation for educational attainment, career success and lifelong learning. http://www.utoledo.edu/call/
Author(s): No creator set

License information
Related content

Pages 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 620 621 622 623 624 625 626 627 628 629 630 631 632 633 634 635 636 637 638 639 640 641 642 643 644 645 646 647 648 649 650 651 652