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McCormick's Alan D. Wilson on Pricing, Innovation and the 'Romance of Spice'
In three years as CEO of spice maker McCormick, Alan D. Wilson has been charged with steering the company through difficult economic times and periods of extreme volatility in commodities prices. In a recent conversation with Knowledge@Wharton, Wilson discussed McCormick's efforts to expand internationally, why the increased popularity of Food Network and celebrity chefs has been a boon, and the company's aim to create a relationship with customers by playing up "the romance of spice."Author(s): No creator set

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3.2 Post-audio exercises
Attempts to answer problems in areas as diverse as science, technology and economics involve solving simultaneous linear equations. In this unit we look at some of the equations that represent points, lines and planes in mathematics. We explore concepts such as Euclidean space, vectors, dot products and conics.
Author(s): The Open University

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Chocolademousse : Recept
chocolade.png

Dit is een recept om chocolademousse te maken. De goede lezers hebben enkel de tekst nodig. Voor de zwakkere lezers wordt alles verduidelijkt aan de hand van (Sclera-) pictogrammen en tekeningen.


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De Griekse kolonisatie
Schermafbeelding_2011-05-19_om_14.34.08.png

Indeling van de presentatie:

  • Waar koloniseren de Grieken?
  • Waarom koloniseren de Grieken?
  • Wat zijn de gevolgen van de kolonisatie?

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Basketbal : Kansen creëren
Schermafbeelding_2011-05-19_om_15.22.04.png

Het document bevat een lesvoorbereiding rond basketbal die voornamelijk gericht is op het creëren van een aanvalssituatie. De les wordt benaderd vanuit het sportspelconcept.


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A Libertarian Case for Monarchy

[Is the Market a Test of Truth and Beauty? (2011). This article was originally published in Liberty, (2004).]

Clear thought and discussion suffer when all sorts of good things, like liberty, equality, fraterni
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MIT IN SERVICE (Trailer)
Excerpted from the MIT IN SERVICE documentary, this video trailer highlights a D-Lab class that worked on building better, cost-efficient schools in Cambodia. MIT's D-Lab is a series of classes and field trips that focuses on international development, appropriate technologies and sustainable solutions for low-income communities, mostly in developing countries. Watch the entire documentary at Author(s): No creator set

Franse woordjes binnen thema paarden : Hippoklas
paard.jpg

Deze les is gemaakt met het oog op een les Frans bij paarden, voor kinderen type 3. De paarden dienen als motivatie voor deze les. Deze lesvoorbereiding hoort bij Bonjour les Enfants.


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4 Summary

This section has examined marketing communications’ claims to strategic credentials. Historically there have been several barriers to this – the fragmented nature of development and execution in the absence of strategic co-ordination, rivalries between different communications disciplines, and short-termism in the marketing communications industry itself which has led to communications being seen as a tactical rather than strategic resource.

The traditional hierarchy of strategy has
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3 The changing role of communications: customer preferences

Finding out how customers access marketing communications reveals their preferences in receiving information. As active recipients of brand messages, they can screen out the irrelevant and the inconvenient. Observing their preferences in this regard can be a source of genuine competitive advantage, as demonstrated in Example 1.

Example 1
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2 The changing role of communications

Butterfield (1997) argues that the hierarchical model of planning which has traditionally placed communications alongside the other variables of the marketing mix is due for a rethink. This model starts with corporate strategy, which translates into a number of functional strategies (including marketing). It sees marketing communications as a subset of marketing strategy. Butterfield suggests that, because of the increased importance of company-wide brand values in providing competitive advan
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References

Bain, P. and Taylor, P. (2004) No Passage to India? UK Unions, Globalisation and the Migration of Call Centre Jobs, Work, Employment and Society Conference 1–3 September 2004, Manchester.
Cowe, R. and Porritt, J. (2002) Government's Business: Enabling corporate sustainability. London: Forum for the Future.
Knox, S. and Maklan, S. (2004), ‘Corporate Soc
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Multiple Sclerosis - Cranial Nerves Exam - Trigeminal (CN V) Sub-exam - Patient 21
This is a 52-year-old white male with a history of bilateral optic neuritis presenting in his twenties who now reports polyextremity sensory motor disturbance. He also has diabetes. The patient reports bilateral upper and right lower extremity sensory and motor disturbance with a band-like sensation about his torso for the past 1-2 months.
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Eindtoets bewerkingen voor het vijfde leerjaar
cijfers.jpg

Eindtoets bewerkingen voor het vijfde leerjaar waarbij leerlingen volgende oefeningen moeten oplossen:

  • Optellen, aftrekken, vermenigvuldigen en delen met natuurlijke getallen;
  • Optellen, aftrekken, vermenigvuldigen en delen …

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References

Craig, S. and Jassim, H. (1995) People and Project Management for IT, Maidenhead, McGraw-Hill.
Elbeik, S. and Thomas, M. (1998) Project Skills, Oxford, Butterworth-Heinemann.
Gulliver, F.B. (1987) ‘Post-project appraisals pay’, Harvard Business Review, March–April.
Sabbagh, K. (2000) Power into Art
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1.3 Parallel and perpendicular lines
Attempts to answer problems in areas as diverse as science, technology and economics involve solving simultaneous linear equations. In this unit we look at some of the equations that represent points, lines and planes in mathematics. We explore concepts such as Euclidean space, vectors, dot products and conics.
Author(s): The Open University

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1.1 Points, lines and distances in two-dimensional Euclidean space
Attempts to answer problems in areas as diverse as science, technology and economics involve solving simultaneous linear equations. In this unit we look at some of the equations that represent points, lines and planes in mathematics. We explore concepts such as Euclidean space, vectors, dot products and conics.
Author(s): The Open University

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Introducing algebra
This unit explores reasons for studying mathematics, practical applications of mathematical ideas and aims to help you to recognise mathematics when you come across it. It introduces the you to the graphics calculator, and takes you through a series of exercises from the Calculator Book, Tapping into Mathematics With the TI-83 Graphics Calculator. The unit ends by asking you to reflect on the process of studying mathematics. In order to complete this unit you will need to have obtained a Texas I
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Acknowledgements

The unit has been adapted for OpenLearn by The Open University Business School from The Open University course B713: Fundamentals of Senior Management

Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlik
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References

Boddy, D. and Buchanan, D. (1992) Take the Lead: Interpersonal Skills for Project Managers, London, Prentice Hall.
Buchanan, D. and Badham, R (1999) Power, Politics and Organizational Change, London, Sage.
Deeble, S. (1999) ‘Holding hands on the brands’, The Guardian, 17 July.
Fowler, A. and Walsh, M. (
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