1.1 Three approaches to marketing
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
What does 'marketing' mean?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Learning outcomes
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Acknowledgements
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
References
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
1.2 The relationship between stakeholders and the organisation
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
1.1 The concept of 'social capital'
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Learning outcomes
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Acknowledgements
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
3 Conclusion
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
2 Activity and questions
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
1 Problems facing campaigning organisations
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Learning outcomes
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Acknowledgements
This unit is based upon a case study scenario – it simulates the experience of moving around an organisation, talking to people, and looking at organisational documents. Many managers find that they are required to manage projects. In this unit we aim to help you work through a series of tasks associated with a project set in a realistic context and give you experience of grappling with the issues that arise in managing a project. The unit takes a problem-based learning approach and you work t
The Case Study materials
This unit is based upon a case study scenario – it simulates the experience of moving around an organisation, talking to people, and looking at organisational documents. Many managers find that they are required to manage projects. In this unit we aim to help you work through a series of tasks associated with a project set in a realistic context and give you experience of grappling with the issues that arise in managing a project. The unit takes a problem-based learning approach and you work t
Learning outcomes
This unit is based upon a case study scenario – it simulates the experience of moving around an organisation, talking to people, and looking at organisational documents. Many managers find that they are required to manage projects. In this unit we aim to help you work through a series of tasks associated with a project set in a realistic context and give you experience of grappling with the issues that arise in managing a project. The unit takes a problem-based learning approach and you work t
Managing risk in your organisation Writing family history Mosaic from Acholla Changing the way we work
Julian Birkinshaw, Professor of Strategic and International Management discusses how poor risk management decisions could have been avoided by using three complimentary approaches to risk management: formalisation, externalisation and personalisation
A short introduction to this album.
A look at a mosaic found in Acholla, Tunisia, and how it reflects the popular trends of the time
An introduction to this album.
