5 Why not design for the ‘average’ user

This section explains why it can be misleading to design for an average user; a complete user population should be considered, and often it is more relevant to design for the smallest, tallest, weakest etc. Designing to include extreme users can also benefit the great majority of users.

Even when user needs are being considered in design, it is still relatively easy for the designer to fall into the trap of designing for the average user. On the face of it, it seems a good idea to desig
Author(s): The Open University

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After studying this course, you should be able to:

  • understand aspects of human culture, past and present

  • analyse various ‘objects’, interpret their meaning and evaluate them.


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