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3.1 Introduction
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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2 Asking someone for something: the core skill
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

Learning outcomes

After studying this unit, you should be able to:

  • understand the process of political devolution in the UK;

  • relate this process to both historical developments and to the wider context of contemporary events in Europe;

  • practise the skill of reading, summarising and evaluating academic arguments;

  • engage more actively as a citizen in relevant political debates (especially if you are a citizen of Scotland, Wales or Northern Ireland!).


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6.7 What can you do if you are nervous?
Effective communication is the key to a successful presentation. This unit will provide you with a systematic approach to develop the necessary skills. It is important to understand that effective presentation skills can be practised and learned. It is the content of your presentation, and the simple delivery of clear and reasoned arguments, which will help you to achieve your objectives.
Author(s): The Open University

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5.1 Introduction

Modern techniques for revealing where and when different parts of the brain become active have recently provided a window on the processes of attention. For example, one of these brain-scanning techniques, functional magnetic resonance imaging (fMRI), has been used to show the behaviour of an area of the brain that responds to speech. It turns out also to become activated in a person viewing lips making speech movements in the absence of sound. For this to happen there must be connecti
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Scaling the Map: Activity
Students will learn how to determine map distances and map areas using the map scale. They will also get a better feel for how much an area represents on the map in relation to the size they are suggesting for their cavern.
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PediNeuroLogic Exam: Newborn: Abnormal: Tone - Upper Extremity Tone
On passive range of motion of the upper extremities there is some tone, but the tone is significantly less than expected. Shaking the hand back and forth demonstrates the decreased tone in the hand. A neuroscience tutorial focusing on those aspects of the pediatric neurological examination that are unique to the child's nervous system, with an emphasis on important neurodevelopmental milestones.
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PediNeuroLogic Exam: 18 Month Old: Normal: Behavior/Mental Status - Points to Body Parts
When asked to point to body parts on the finger puppet, the toddler identifies eyes and mouth correctly. The naming of 2 body parts is normal for an 18 month old. Between 18 and 30 months the toddler should learn to identify 6 out of 8 body parts. A neuroscience tutorial focusing on those aspects of the pediatric neurological examination that are unique to the child's nervous system, with an emphasis on important neurodevelopmental milestones.
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PediNeuroLogic Exam: Introduction: First: Stop, Look, and Listen
Because the infant and child are unable to fully cooperate for the standard neurological examination, the examination must be tailored to the child and their developmental level and temperament. The first part of the examination is to stop, look, and listen. You will learn more about the child's neurologic status by initial hands-off careful observation than you will by forcing the child to conform to your pattern of performing the neurological examination. By watching the baby's spontaneous act
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Motor Exam: Normal Exam: Pathological Reflexes
Pathological reflexes: frontal release signs: - snout, root, palmomental. These patterned behavior reflexes appear when there is damage to the frontal lobes, which inhibits these primitive reflexes. In the normal person these reflexes are absent. Pressing a tongue blade on the lips tests for the snout reflex. The abnormal response is a pouting of the lips. The root reflex is tested for by gently stroking the lateral upper lip. The abnormal response is movement of the mouth towards the stimuli. S
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Intimal Thickening - A Response to Vascular Injury
This animation is a derivative work based on illustration and description of intimal thickening following vascular injury described in the book "Robbins Pathologic Bases of the Disease" by Cotran, Kumar and Collins (1999). It depicts the migration and proliferation of smooth muscle cells and elaboration of extracellular matrix leading to intimal thickening following vascular injury.
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Claude Monet - Quiz
Pupils will focus on testing their knowledge on the artist in a fun way.
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Space Week: Roving Mars, Part 2
How do you get a Rover to Mars? Here's the trip from launch to touchdown.
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Minerals Under the Microscope
This website provides an easy-to-understand introduction to the basics of optical mineralogy. Topics include the polarized light microscope, mineral shape and cleavage, relief, color and pleochroism, interference colors, extinction angles, twinning, opacity, vibration directions and mineral identification. The site features short, clear descriptions accompanied by photographs and drawings. This website would be useful as a concise introduction to the use of a petrographic microscope in identifyi
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1.2.4 Personal distress

Another way of defining psychological ‘abnormality’ is to ask whether certain behaviours or styles of functioning cause distress to the individual concerned. Think about your response to what you consider to be ‘normal’ alcohol consumption. Perhaps you specified a maximum number of units per day or week? If so, why did you do this? Is it because of the health problems associated with excessive drinking, or because of its association with antisocial behaviour? Some of you may
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1.2.3 Cultural approaches to normality

What is normal in terms of the simple act of waiting for a bus? In the UK it is expected that people will organise themselves into a queue, so those who have waited the longest can board the bus first. However, this is not true of all cultures. Yet, if someone from a culture that does not queue were waiting for a bus in Manchester and did not wait her turn, she would be chastised for it. So, another approach might be to define as ‘abnormal’ any behaviour that contravenes social norms
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1.2.1 Statistical approaches to ‘normality’

What did you base your idea of ‘normal’ height on? It might have been based on your own experience, reflecting the average height of women in your community. Similarly, ‘abnormality’ can be defined in terms of low statistical frequency. If what is most common in the general population is considered ‘normal’, then any behaviour or psychological characteristic that occurs only rarely may be regarded as ‘abnormal’. From this viewpoint, above average ind
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The Joseph Bellamy House: The Great Awakening in Puritan New England
examines the life and times of the Reverend Joseph Bellamy (1719-1790), a preacher, author, and educator in New England. At the age of 20, Bellamy became the minister in Bethlehem, Connecticut. He and other ministers, spent most of 1741-1742 riding about New England preaching sermons meant to bring sinners back to the fold of the church. The movement, known as the Great Awakening, appealed particularly to working class people and spread throughout the northern and central colonies.
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Rights not set

Between: literature and memory, past and future
Final part of the series, in which an historian, a novelist and a literary critic explore the ways in which memory, literature and history shape contemporary Europe. Robert Eaglestone is professor of contemporary literature and thought at Royal Holloway, University of London. This event is part of the Jean Monnet 'Europe Beyond Governance' Lecture Series.
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Regenerating The Heart
This 1:30 video is about preventing heart attacks and heart
transplants. Thousands of people need the heart transplant due to heart attacks but only about 2000 are available. The procedure of taking muscle sells in the patient's leg, grow them in the leg, then inject them in the new cells into the heart and therefore causing the heart to pump more blood. Those who
take this procedure, their heart rate pumps at least 58% more
blood.


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