3.6 Extending and sustaining involvement
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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3.2 Knowing who to approach
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

3.1 Introduction
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

2 Asking someone for something: the core skill
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

Learning outcomes

After studying this unit, you should be able to:

  • understand the process of political devolution in the UK;

  • relate this process to both historical developments and to the wider context of contemporary events in Europe;

  • practise the skill of reading, summarising and evaluating academic arguments;

  • engage more actively as a citizen in relevant political debates (especially if you are a citizen of Scotland, Wales or Northern Ireland!).


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    Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

1.2.3 Cultural approaches to normality

What is normal in terms of the simple act of waiting for a bus? In the UK it is expected that people will organise themselves into a queue, so those who have waited the longest can board the bus first. However, this is not true of all cultures. Yet, if someone from a culture that does not queue were waiting for a bus in Manchester and did not wait her turn, she would be chastised for it. So, another approach might be to define as ‘abnormal’ any behaviour that contravenes social norms
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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