Gucci: In the business of selling 'dreams'
As many look to cut costs to cope with the worsening economic downturn, you would expect consumer spending patterns to be adversely affected, with the luxury goods segment being one of the hardest hit.
Not so according to Robert Polet, chairman of the Gucci Group. While he agrees that consumer psyche vis-à-vis buying behaviour has taken a hit, he believes that his company is in the business of selling dreams – and you can’t put a price tag on a dream.
The Momentum Effect: Mobilising brainpower for efficient growth
INSEAD professor Jean-Claude Larréché reveals the secret to delivering growth that is both efficient and sustainable.
Marketing: How behaviour prediction can help reinforce or break habits
Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However, by predicting our behavior we can actually reinforce good habits and break bad ones, says INSEAD Assistant Professor of Marketing Pierre Chandon.
The Chinese Gunpowder
Gunpowder was invented, documented and used in ancient China where the Chinese military forces used gunpowder based weapons technology. This video talks about how gunpowder was discovered and how they used it for firecrackers. (Professional video)Run time 06:17
Fast Strategy: Staying ahead of the game
How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new book called Fast Strategy: How strategic agility will help you stay ahead of the game, INSEAD professor Yves Doz and co-author Mikko Kosonen, a former senior Nokia executive, say the best way to do this is by making the most of what they call ‘strategic agility’.
"I personally experienced how Nokia, as a leading company, gradually lost some of its strategic s
Middle managers linchpin to dynamic team leadership
Although research suggests there’s no ‘one size fits all’ approach to leadership, a fixed or generic notion of leadership still gets taught at all levels, to be used at all times, for all problems. That’s according to Professor Steve Kozlowski of Michigan State University, who spoke to INSEAD Knowledge on the sidelines of the first INSEAD-Wharton Research Conference on Leadership, about his study into dynamic leadership
Professor George Wolfe discusses secondary succession in this video from Thinkwell's online Biology series. The video uses lecture format along with notes and illustrations on a white board. Run time 09:06.
The reasons for attrition
This paper focuses on a) to reflect on an approach, decisions and subsequent knowledge with regard to non response and b) to discuss the "attrition survey", rather than discussing the actual results of an overall longitudinal study. This should be linked to the paper "student experiences of enterprise education"
Exploring Hemorrhagic Fever Viruses on the Benchtop
Presented by Dr. Meda Higa, University of Pennsylvania.
From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, ‘Gamification’ and the Power of
By combining the might of Facebook with the narrative element of experiential computer games like Oregon Trail or The Sims, social gaming developer Zynga was able to become one of the fastest-growing companies on the Internet. Andrew Trader was a member of Zynga's founding team in 2007, and until last year served as executive vice president of sales and business development. Now an entrepreneur-in-residence at Maveron, a venture capital firm, Trader recently talked to Knowledge@Wharton about Zyn
Recording Reading Fluency on the Ipad
This video shows how the use of the iPad for recording students is beneficial and simple. Students can time and record themselves which builds reading fluency, oral development, and aids in the keeping of running records. (00:27)
What is a Lever? Simple Machines | Mocomi Kids
What is a lever? Find out about the lever, one of the most basic forms of a machine, which helps lift heavy objects with a lot less effort through this fun and animated learning module. (Background music is hard to hear.) (01:09)
11.404 Session 02 - Urban Housing Markets
Session 2 - Urban Housing Markets
Day 1 Keynote | Build 2014 Join Terry Myerson, Joe Belfiore, David Treadwell, Stephen Elop, and Satya Nadella for keynote from day 1.
Join Terry Myerson, Joe Belfiore, David Treadwell, Stephen Elop, and Satya Nadella for keynote from day 1.
Is Religion Adaptive? Integrating Cognition and Function
Professor Robin Dunbar (Oxford) gives the first presentation for the Science and Religious Conflict Conference. The commentator is Professor Janet Radcliffe-Richards (Oxford).
Julian Birkinshaw - Third briefing of the crisis compendium
Professor Julian Birkinshaw, Professor of Strategic and International Management, discusses types of risk, processes for managers and examples of risk managemnt from companies during the downturn.
The history of working men's clubs
At the height of their popularity there were more than 4,000 working men's clubs across the UK. Now there are just over half that number. Dr Ruth Cherrington, lecturer in cultural studies, talks about her research into how the club movement started and why it has declined.
Nassim Taleb on Living with Black Swans
Nassim Taleb is a literary essayist, hedge fund manager, derivatives trader and professor of risk engineering at The Polytechnic Institute of New York University. But he is best known these days as the author of The Black Swan: The Impact of the Highly Improbable. During a recent visit to Wharton as part of The Goldstone Forum, he spoke with Wharton finance professor Richard Herring -- who taught Taleb when he was a Wharton MBA student -- about events in the Middle East, the oil supply,
The 18th Schrödinger Lecture - Quantum Entanglement: Weird, but Useful
Professor Knight explains how quantum entanglement has divided scientists and transformed our understanding of the natural world.
The Hounsfield Lecture - Seeing is Believing: Imaging in Living Subjects
Professor Gambhir describes how the science of molecular imaging is transforming medicine and giving unprecedented insights into how the body works.