This unit describes the performance outcomes, skills and knowledge required to implement, monitor and evaluate the effectiveness of direct marketing activities in accordance with an organisation's marketing plan. This unit applies to individuals working in marketing management roles who are responsible for managing a team to implement direct marketing activities for a product or service. They may work in small, medium or large enterprises and across a variety of industries.
Analyse consumer behaviour for specific markets: Trainers guide
Trainers guide. Welcome to Analyse consumer behaviour for specific markets, BSBMKG402A. This unit can be taken towards several Business Services qualifications. It is one of the units in the Certificate IV in Business (Marketing) qualification. This unit, Analyse consumer behaviour for specific markets covers the research required to identify the market segment and consumer attributes for a product/service. It looks at assessing the reasons for existing levels of consumer interest in a product
Analyse consumer behaviour for specific markets: Learners guide
Learners guide. Welcome to Analyse consumer behaviour for specific markets, BSBMKG402A. This unit can be taken towards several Business Services qualifications. It is one of the units in the Certificate IV in Business (Marketing) qualification. The unit will help you to analyse consumer behaviour. By understanding consumer behaviour you should be able to target your marketing to specific markets and specific needs. After studying this unit you should be able to compare the importance of various
Analyse consumer behaviour for specific markets: Learners resource
Learners Resource. Welcome to Analyse consumer behaviour for specific markets, BSBMKG402A. This unit can be taken towards several Business Services qualifications. It is one of the units in the Certificate IV in Business (Marketing) qualification. The unit will help you to analyse consumer behaviour. By understanding consumer behaviour you should be able to target your marketing to specific markets and specific needs. After studying this unit you should be able to compare the importance of vari
Hot and cold water services and systems
This learning object specifies the outcomes required to plan, size and document the layout of hot, tempered and cold water services and fire hydrant and hose reel systems for multi-floor buildings. It covers preparation for work, identification of water service and system requirements, planning the service and system layout and completion of work finalisation processes, including records and documentation.
Effectively manage property and account to landlord - PRDRE17A
The rental market can be volatile and it's important to effectively manage a property and its accounting to ensure that landlords are happy with the rental returns and with your service.
21H.225J Gender and the Law in U.S. History (MIT)
This subject explores the legal history of the United States as a gendered system. It examines how women have shaped the meanings of American citizenship through pursuit of political rights such as suffrage, jury duty, and military service, how those political struggles have varied for across race, religion, and class, as well as how the legal system has shaped gender relations for both women and men through regulation of such issues as marriage, divorce, work, reproduction, and the family. The
TALAT Lecture 3804: Superplastic Alloys
This lecture reviews briefly the commercially available superplastic aluminium alloys and gives their processing and service properties. General background in production engineering and material science is assumed.
This is a module framework. It can be viewed online or downloaded as a zip file. As taught in Autumn Semester 2009/10 The 'Evaluation Techniques' module is one of the core modules taught on the Masters in Public Health which is offered by the Division of Epidemiology and Public Health at The University of Nottingham. This resource includes an overview of the module, a recommended reading list that supports the module and 3 of the 7 lectures that are delivered. Suitable for study at Masters Level
Antiretroviral treatment programmes in Nepal: Problems and barriers.
The main aim of this study is to identify barriers and obstacles to providing and expanding ARV programmes in Nepal. Materials and methods: A qualitative approach consisting of in-depth interviews with three groups of stakeholders: policy makers, ARV service providers and ARV recipients were carried out. The transcripts were analysed using a thematic approach. Results: The estimated number of people in need was high compared with people currently receiving ARV in Nepal. With regards to the prope
Internationalising the Curriculum: an annotated bibliography
This annotated bibliography comprises a selection of books, journal articles, conference papers and other resources on the subject of the internationalised curriculum. It has been compiled initially from a library of global sources originally brought together as part of the review of literature in the field, commissioned by the Higher Education Academy in 2006 (Caruana, V. and Spurling, N., 2007). This has been up-dated to include more recent work. The central criterion for selection of material
Internationalisation good practice: The inclusive curriculum and ‘Internationalisation at Home’
This theme includes papers and articles which explore the meanings attributed to key phrases and attempt to define key concepts within the field of internationalisation as it relates specifically to learning, teaching and assessment practice and curriculum design and delivery in higher education. Many contributions provide concrete examples of activities to support multicultural learning and embed international dimensions in curricula. The student voice is apparent in research that engages stude
Managing Success in the Service Sector
This is the packaged learning object about managing success in the service sector. It explores the unique characteristics of services and examines the implications of these for their management. Techniques to add value and enhance the service experience are examined, along with the opportunity to conduct some relevant fieldwork. The concept of enhancing customer service for the internal customer is introduced and considered in the context of its impact on customer and client interface. Considera
1.258J Public Transportation Service and Operations Planning (MIT)
This course describes the evolution and role of urban public transportation modes, systems, and services, focusing on bus and rail. Technological characteristics and their impacts on capacity, service quality, and cost are described. Current practice and new methods for data collection and analysis, performance monitoring, route design, frequency determination, and vehicle and crew scheduling are also discussed. In addition, the effect of pricing policy and service quality on ridership and metho
1.259J Transit Management (MIT)
This course discusses management methods of relevance to public transportation systems. Topics include strategic planning management, labor relations, maintenance planning and administration, financing, marketing and fare policy, and management information and decision support systems. The course shows how these general management tasks are dealt with in the transit industry and presents alternative strategies. It also identifies alternative arrangements for service provision, including differen
1.203J Logistical and Transportation Planning Methods (MIT)
The class will cover quantitative techniques of Operations Research with emphasis on applications in transportation systems analysis (urban, air, ocean, highway, pick-up and delivery systems) and in the planning and design of logistically oriented urban service systems (e.g., fire and police departments, emergency medical services, emergency repair services). It presents a unified study of functions of random variables, geometrical probability, multi-server queueing theory, spatial location theo
Ambassador Thomas Pickering '53: Priorities for the Next President of the United States in Foreign a
Ambassador Thomas R. Pickering '53 holds the personal rank of career ambassador, the highest in the U.S. Foreign Service. In a diplomatic career spanning five decades, he has served as U.S. ambassador to the Russian Federation, India, Israel, El Salvador, Nigeria, and the Hashemite Kingdom of Jordan. He served as U.S. ambassador and representative to the United Nations in New York from 1989 to 1992, a period that saw an international coalition move effectively against Saddam Hussein's invasion o
Dismissing Some Myths about Chinese Americans
History of Chinese Americans in Massachusetts. Host Barbara Barrow speaks with May Ling Tong, Director of the Chinese American Civic Association in Boston, about the history of Chinese people in Boston and the 'myths' held by non-Chinese Americans about the mental health and social service needs of the Chinese community. Additional segments include the 'Say Brother News' with Eric Sampedro and Leah Fletcher, the 'Third World Connection' (about the genealogical connection between the Africans and
Twitter in Plain English
A short introduction to the micro-blogging service Twitter.
An Undocumented Worker Describes the Impact of the World Trade Center Attack
This undocumented worker was left without work when the World Trade Center was attacked on September 11, 2001. The hundreds of thousands of undocumented immigrants who staff low paying jobs in the service industries are often invisible, despite their important contributions to the nation's economy. Largely unprotected by labor laws and ineligible for social security and unemployment insurance, these immigrants struggle to support themselves as well as, in many cases, family and relatives in thei