The Stuff of Genius: Safety Pin
With patents on everything from fountain pens to rifles, Walter Hunt has sometimes been called "America's forgotten inventor." However, his most successful invention was the safety pin.
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Saatchi & Saatchi's Kevin Roberts: 'It's All about Getting to the Future First'
Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called "lovemarks" -- which means creating a brand for which the consumer has "loyalty beyond reason." During a visit to campus last week, he talked with Knowledge@Wharton about lovemarks and other initiatives. In addition, as p
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Mergers in the Air? Microsoft/Yahoo and Delta/Northwest
The ongoing takeover battle between Microsoft and Yahoo has taken several surprising turns over the past few weeks. After rejecting Microsoft's unsolicited $44.6 billion offer in late February, Yahoo has announced a two-week ad testing program with its main search rival, Google, and has reportedly entertained a possible merger with Time Warner's AOL. Meanwhile, Microsoft was rumored to be considering News Corp. as a possible ally in acquiring Yahoo. While spectators wait for the next twist in th
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SP.725 D-Lab: Medical Technologies for the Developing World (MIT)
D-Lab Health provides a multidisciplinary approach to global health technology design via guest lectures and a major project based on fieldwork. We will explore the current state of global health challenges and learn how to design medical technologies that address those problems. Students may travel to Nicaragua during spring break to work with health professionals, using medical technology design kits to gain field experience for their device challenge. As a final class deliverable, you will cr
Author(s): Gomez-Marquez, Jose

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Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative C

21A.218J Identity and Difference (MIT)
This course explores how identities, whether of individuals or groups, are produced, maintained, and transformed. Students will be introduced to various theoretical perspectives that deal with identity formation, including constructions of "the normal." We will explore the utility of these perspectives for understanding identity components such as gender, sexual orientation, race, ethnicity, religion, language, social class, and bodily difference. By semester's end students will unders
Author(s): Jackson, Jean

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Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative C

Jeremy Siegel on Ignoring Risks -- Subprime Special Report
The subprime crisis "was a wreck that could have been predicted," Wharton finance professor Jeremy Siegel says in this interview. Siegel is one of seven Wharton professors interviewed by Knowledge@Wharton for a special report on the subprime credit crisis. Please visit knoweldge.wharton.upenn.edu for the entire report.
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BCG-K@W Procurement Report: Part 5 -- China Sourcing
Multinational corporations have been sourcing from China for years, but that doesn't mean that all the questions have been answered about how to engage in procurement activities in the world's fastest-growing economy. In this interview, David Lee, a partner and managing director at BCG, says that plenty of challenges remain. Among them: finding good suppliers that offer products at relatively low costs, and being willing and able to outsource a sufficient volume of one's business to Chinese supp
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BCG-K@W Procurement Report: Part 6 -- Subcontracting and Product Quality in China
Marshall W. Meyer, professor of management at Wharton, has made many trips to China to research the rapid growth of its economy and the successes and difficulties it has had in growing so quickly. In this interview, Meyer discusses the recent controversy surrounding China's exports of substandard toys and pharmaceuticals to the United States, and the implications for supply-chain management. This is Part 6 of an 8 part series.Author(s): No creator set

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BCG-K@W Procurement Report: Part 7 -- Managing Commodity Risk
Managing commodity risk has emerged as a key issue in today's economy. Consider airlines, which have seen fuel costs rise seven-fold over the last few years, says Bob Tevelson, a partner and managing director at BCG. In this interview, Tevelson says commodity risks are associated with both price volatility and supply availability. More and more companies may wish to turn to hedging strategies to manage commodity risk, he notes, but such strategies can pose risks themselves unless they are proper
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Schoolhouse Rock! Interplanet Janet
This classic music video from School House Rock sings about the solar system and individual planets.  The song will address many facts such as which planet is known as the red planet, which planet has a funny tilt, and what is the largest planet. Although the song is outdated (naming Pluto as the 9th planet) it is still an enjoyable and informative song.  (03:06)
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What Does the Structure of an Atom Look Like?
What Does the Structure of an Atom Look Like? The structure of an atom consists primarily of three parts, including neutrons, protons and electrons. Find out how the main component of an atom is space with help from a science teacher. This video is in lecture format.  Run time 02:42.
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Vanderbilt expert: Keep partisan politics out of Tucson tragedy
[Vanderbilt has a 24/7 video and audio studio with a dedicated fiber optic line and ISDN line. Use of the TV studio with Vanderbilt experts is free, except for reserving fiber time.] Blaming the Tea Party or heated political rhetoric in general for the Tucson mass shooting would be the wrong response to a terriblekeep reading »
Author(s): Ann Marie Deer Owens

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Rights not set

Green growth: the transition to a sustainable economy
In this keynote talk Chris Huhne will set out the economic need for low-carbon growth as an essential path out of recession. He will argue that the need to urgently renew and decarbonise our energy supply, and to upgrade our ageing and inefficient buildings, will not just provide an economic boost but also help to create a more balanced, resilient and sustainable British economy. Chris Huhne is Secretary of State for Energy and Climate Change, and the Liberal Democrat Member of Parliament for Ea
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MSUToday InStudio: College of Communication Arts and Sciences (Complete show)
MSUToday host Jim Peck talks with College of Communication Arts and Sciences Dean Pamela Whitten about how the college is keeping its pulse on technology and creating hands-on, multidisciplinary opportunities for students at Michigan State.
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Lesson - Simile, Metaphor, Alliteration
This is a lesson on similes, metaphors, and alliteration. There is also an example of a simple project to go along with the lesson. The video quality is poor. Students would benefit by having a wordwall with these terms. An idea for a project is also offered.

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Magic Tips & Tricks 3 - How To Shuffle Cards
In this lesson students can learn how to do various shuffles.
The hindu shuffle, an overhand shuffle, and a riffle shuffle are shown. The video moves slowly so it is easy to follow.

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COM100 Session 2 Spring 2011
COM100 Mass Media and Society Session Two 01/15/11 Catherine Clinch
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How Can I Become a Better Writer?
How Can I Become a Better Writer?. Part of the series: Writing Tips. Become a better writer by reading a lot of different authors and writing as much as possible. Go back and edit your writing to improve writing skills with tips from a professionals. Mainly talking without any specific examples.

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