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4.3.3 Customer intimacy

[Customer-intimate companies] focus on delivering not what the market wants but what specific customers want. [They… ] do not pursue one-time transactions; they cultivate relationships. They specialize in satisfying unique needs, which often only they, by virtue of their close relationship with – and intimate knowledge of – their customer, recognize. The proposition to the customer is: we have the best solutio
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4.3.2 Operational excellence

Companies that pursue this [value discipline] are not primarily product or service innovators, nor do they cultivate a deep one-to-one relationship with their customers. Instead, operationally excellent companies provide middle-of-the-market products at the best price with the least inconvenience. Their proposition to customers is simple: low price and hassle-free service.

(Treacy and Wiersema, 1996)


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4.3.1 Product leadership

Its practitioners concentrate on offering products that push performance boundaries. Their proposition to customers is an offer of the best product, period. Moreover, product leaders don't build their positions with just one innovation; they continue to innovate year after year, product cycle after product cycle.

(Treacy and Wiersema, 1996)

For product leaders, competition is not about pric
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4.3 Dominating the market

Value disciplines refer to the ways in which organisations can combine value-driven operating models and propositions to dominate their markets. In their discussion of market domination, T&W identify three distinct value disciplines, each of which will deliver a different kind of customer value. They recommend that an organisation chooses one of the value disciplines on which to make its reputation but stress that these value disciplines are not mutually exclusive.

The choic
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3.2 Person–job fit
Does the recruitment and selection process fill you with dread? Discrimination and equal opportunities legislation can make this area feel like a minefield. If you are faced with appointing a new employee, then this unit will provide a straight-forward guide to the process: from writing job descriptions to finally assessing who to appoint.
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3.1 A two-way process
Does the recruitment and selection process fill you with dread? Discrimination and equal opportunities legislation can make this area feel like a minefield. If you are faced with appointing a new employee, then this unit will provide a straight-forward guide to the process: from writing job descriptions to finally assessing who to appoint.
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2.3 Watching the programme

Activity 1: Watching the programme

There are two main themes to consider as you watch the programme:

  • (a) Image and identity

    • Note down ex
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1.2 The hard side of Glasgow

Prior to its currently projected image of dynamism, Glasgow was regarded as the place which best illustrated all that was wrong with the modern industrial city: ‘Once called the “second city of the British Empire” because of its size and industrial might, Glasgow had sunk so low that even the locals disdained it’ (Bryson, 1989).

Figure 2
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Next steps

After completing this unit you may wish to study another OpenLearn Study Unit or find out more about this topic. Here are some suggestions:

4.1 National identities and UK politics

Why do British people speak ‘English’ and not ‘British’? Why is it easier to travel from London to any British city than to travel from Bedford to Leamington Spa? Why are the National Gallery, the British Museum and Tate Modern all in London? Why does London house the Stock Exchange? This has to do with the pivotal role played by England in the constitution of the UK and by the designation of London as the capital of the UK.

Within any given country, we are likely to b
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2.1 England

England played a dominant role in the medieval history of Britain, and the history of the UK is undoubtedly the history of the political and cultural domination of the English nation over those of Scotland, Wales and Ireland. In the making of the UK, each component nation played a different role: the English and Scottish kingdoms, the incorporation of Wales into the English Crown, and the subjugation of Ireland. The making of the UK was complex and fraught with violent confrontations, particu
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7.4 Evaluating your strategy and assessing your work

Present a reflective summary that gives details of:

  • A judgement of your own progress and performance in using problem-solving skills, including an assessment of your progress. Discuss your use of criteria and feedback comments to help you assess your progress.

  • Those factors that had the greatest effect on your achieving what you set out to do, including those that worked well to help you improve and those that worked less well.


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9 Notes to help you complete your assessment

To complete your portfolio you must include a contents page indicating how your reflective commentary in Part A and your evidence in Part B are related. An example of a suitable format for the contents page is shown in Figure 1 below.

Figure 1 (PDF, 1 page, 0.1MB)

Although the requirements of Part A and B are listed separately,
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Syrian opposition leader visits rebels in Idlib
More from Syria: http://smarturl.it/SyriaAttack Subscribe: http://smarturl.it/reuterssubscribe The Western-backed leader of the Syrian opposition, Ahmad al-Jarba, visits Free Syrian Army rebels in the Idlib province. Gavino Garay reports. Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financial, national, and international news. For over 160 years, Reuter
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Supporting both digital and analog devices with Microsoft’s HID platform

Microsoft's HID platform and new WinRT API support both analog and digital devices. This video shows two sample solutions, one for an analog temperature sensor and another for a digital motion sensor. These solutions include instructions for creating:  the device, the accompanying firmware, and a Windows store app.

 

To learn more about the analog temperature-sensor solution, see:

http://aka.ms/AnalogDevice

To learn mo
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New course: Elementary Ergonomics
a new bachelor course Industrial Design Engineering: Elementary Ergonomics The course is an introduction to basic physical ergonomics theory and practice and consists of the following topics: anthropometry (1D, 2D, 3D including digital human modeling), biomechanics, comfort and use cues. Furthermore, the role of user involvement in the design process (evaluation of existing products and […]
Author(s): Cora Bijsterveld

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Talleres por Internet: Evaluacion de La Experiencia colaborativa del "Internet Studios Constortium"
This paper explores the pedagogical use of Internet in design-studio teaching in architectural education. The findings are based on a three-year experience working in semester long projects in which large numbers of participants (from 35 to 300 students) from Miami, Santiago, Valparaiso, Buenos Aires, Rosario, Maracaibo, Caracas and Guayaquil collaborated using the Internet in various format. The majority of the collaboration has been accomplished by using low-bandwidth Internet communication su
Author(s): Alfredo, Andia

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Brain Day 2011: Shedding light on Parkinson's Disease
Brain Day 2011 is sponsored by the Neurological Foundation of NZ and the University of Otago. As part of Brain Awareness Week, we join this major international effort to communicate the wonders and achievements of brain research. Dr Louise Parr-Brownlie, from the Department of Anatomy and Structural Biology, speaks on “Shedding light on Parkinson’s Disease” Held March 19, 2011.
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