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3.3 Deciding what to ask for
Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?
Author(s): The Open University

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6.9 Finishing
Effective communication is the key to a successful presentation. This unit will provide you with a systematic approach to develop the necessary skills. It is important to understand that effective presentation skills can be practised and learned. It is the content of your presentation, and the simple delivery of clear and reasoned arguments, which will help you to achieve your objectives.
Author(s): The Open University

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Learning outcomes

By the end of this study unit you will be able to:

  • demonstrate an understanding of fundamental aspects of the theory and methodology underpinning phenomenological psychology;

  • critique simplistic mind–body, individual–social and agency–structure dualisms and appreciate how the body, self and society are interconnected;

  • describe how phenomenological psychologists conceptualise the body.

6 Concluding thoughts

We seem to have come a long way and covered a great deal of ground since I approached this subject by explaining that a mechanism must exist to help us focus on one sound out of many. That clearly is one function of attention, but attention seems to have other functions too. The results of visual search experiments show that attention is a vital factor in joining together the features that make up an object, and the experiences of brain-damaged patients suggest that this feature-assembly role
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1.4 Eavesdropping on the unattended message

It was not long before researchers devised more complex ways of testing Broadbent's theory of attention, and it soon became clear that it could not be entirely correct. Even in the absence of formal experiments, common experiences might lead one to question the theory. An oft-cited example is the cocktail party effect. Imagine you are attending a noisy party, but your auditory location system is working wonderfully, enabling you to focus upon one particular conversation. Suddenly, from
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