Advice to direct marketers: let the people do the talking
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with their friends and make more friends. But for marketers they are huge databases of consumer information.
The brand imperative
“There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided that whatever business I was going to do next had to have a strong brand.”
Having left journalism to join the family business, Ho Kwon Ping, Founder and Executive Chairman of the luxury hotel Banyan Tree Group, realised that his family’s various contract manufacturing companies were stuck in constant competition on the basis of cost alone, an
Enrich your social capital with the right networks
Networking is not all that it’s cracked up to be; in fact it can even be downright harmful, so says Martin Gargiulo, an associate professor of organisational behaviour at INSEAD and expert on social network analysis.
Google’s China dilemma: stay or go?
Just four years shy of setting up Google China, the leading internet search engine company has already threatened to withdraw its Chinese-language search engine Google.cn from the country over censorship and alleged cyber attacks on the e-mail accounts of Chinese human rights activists.
Setting a new youth trend
After more than 20 years as a marketing communications consultant, Bernd Gebert, who was 50 at the time, gave up a lucrative business in 2006 to start Das macht Schule in Hamburg.
Burdened by the passivity and pessimism of the generation who would be future leaders, Gebert’s vision for Das macht Schule is to motivate young people to take charge of their lives, be proactive and become responsible, caring citizens.
Leader or follower? The future of the chemical industry in Europe
A survey has found that an overwhelming majority of managers of chemical firms in Western Europe hold negative views about new regulations governing the industry. However, according to Baptiste Lebreton, a postdoctoral research fellow at INSEAD, and Luk Van Wassenhove, who holds the Henry Ford chair in manufacturing, the latest EU directive can be used to create value and increase competitive advantage.
Transforming the lives of thousands in South Africa through social housing
Taffy Adler is hardly the most likely candidate for taking on the role of social entrepreneur.
The Turnaround of Indian Railways
The case describes the transformation of Indian Railways, the world's largest employer with over 1.4 million employees, from near-bankruptcy to a profitable and viable business.
We follow Sudhir Kumar, Officer on Special Duty to the Minister of Railways, as he deals with the various constituencies in this highly successful turnaround of a government-run institution.
Mainstreaming Corporate Responsibility
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Rashid Khalidi: "Constraining and Shaping Nationalism: The United States and Iraq"
A talk by Rashid Khalidi, Director, Center for International Studies and Professor, Departments of History andNear Eastern Languages and Civilizations. From the Rethinking America in the Middle East Series, presented by: International House Global Voices Program, the Norman Wait Harris Fund of the Center for International Studies, the Center for Middle Eastern Studies, and the Human Rights Program
John Mearsheimer: "The War in Iraq and America's Role in the World"
A talk by John Mearsheimer, R. Wendell Harrison Distinguished Service Professor, Department of Political Science; Director, Program on International Security. From the Rethinking America in the Middle East Series, presented by: International House Global Voices Program, the Norman Wait Harris Fund of the Center for International Studies, the Center for Middle Eastern Studies, and the Human Rights Program
"Inventing the Axis of Evil: The Truth about North Korea, Iran, and Syria"
A talk by Bruce Cumings, Norman and Edna Freehling Professor of History, U. of Chicago; moderated by Stephen Kinzer, New York Times. Cosponsored by the Center for East Asian Studies. From the World Beyond the Headlines Series.
"The United States and the Arab World: Sources of Antagonism, Prospects for Accommodation"
A talk by Salim Yaqub, Assistant Professor of History, U. of Chicago; moderated by Marda Dunsky, Assistant Professor at the Medill School of Journalism, Northwestern University. From the World Beyond the Headlines Series.
"Photography as Prophecy: India 1839-1900"
A talk by Christopher Pinney, Professor of Anthropology & Visual Culture, University College London; Visiting Crowe Professor, Department of Art History, Northwestern University. From the South Asia Seminar.
"Ganesa versus Kusilavau: Myths and Reality of the Oral Composition of the Sanskrit Epics"
A special lecture by John Brockington, Emeritus Professor of Sanskrit at the University of Edinburgh. From the South Asia Seminar.
"Pens and Swords: How the American Mainstream Media Report the Israeli-Palestinian Conflict"
A talk by Marda Dunsky, former Arab affairs reporter for the Jerusalem Post and editor on the national/foreign desk of the Chicago Tribune. As world attention is renewed and refocused on the Israeli-Palestinian conflict at the sixtieth anniversary of its seminal year of 1948, Marda Dunsky takes a close look at how more than two dozen major American print and broadcast outlets have reported the conflict i
“'I Am Who I Am': On Being Nostalgic in Sanskrit”
A talk by David Shulman, Renee Lang Professor of Humanistic Studies, Department of Comparative Religion, Hebrew University of Jerusalem. From the South Asia Seminar.
"The U.N. Security Council and the Making of the Modern World"
A talk by professor and author David Bosco. From the Berlin Airlift to the Iraq War, the UN Security Council has stood at the heart of global politics. Part public theater, part smoke-filled backroom, the Council has enjoyed notable successes and suffered ignominious failures, but it has always provided a space for the five great powers to sit down toget
“The Dragon's Gift: The Real Story of China in Africa”
A talk by American University professor Deborah Brautigam. Is China a rogue donor, as some media pundits suggest? Or is China helping the developing world pave a pathway out of poverty, as the Chinese claim? This well-timed book provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam ta
“The Consequences of the Escalation of War in Afghanistan”
A talk by political scientist Gilles Dorronsoro, visiting scholar in the Carnegie Endowment's South Asia Program. His research focuses on security and political development in Afghanistan, particularly the role of the International Security Assistance Force, the steps required to achieve a viable government in Kabul, and the conditions necess