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Introduction

In this unit, we emphasise the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication.

Traditional marketing models fail to capture the complexity of contemporary consumer behaviour. Simple cause and effect can no longer be relied upon
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

2.2 Regulatory initiatives

Box 2 Political will

‘We know the solution: sustainable development. The issue is political will.’

Prime Minister Tony Blair, World Summit on Sustainable Development, Johannesburg, 2 September 2002


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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

“Freefall: America, Free Markets, and the Sinking of the World Economy”
Deborah Brautigam book coverA talk by Columbia University professor Joseph Stiglitz. The current global financial crisis carries a "made in America" label. In "Freefall", Nobel laureate Joseph Stiglitz explains how America exported bad economics, bad policies, and bad behavior to the rest of the world, only to cobble together a haphazard and ineffective response when
Author(s): The Center for International Studies at the Univer

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Quick Q
Q methodology is a technique for modelling viewpoints, that was developed by William Stephenson (1902-1989). This animation, intended for a general audience, provides a short non-technical introduction to the methodology, outlining the different stages involved in conducting a Q study. The animation was funded by the UK Higher Education Academy, as part of the National Teaching Fellow 'Assessing Students at Masters level' project, Assimilate.
Author(s): Tim Deignan,Leeds Metropolitan University

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http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Doctor, I'm not feeling very well..
Op het einde van deze les kun je: Als patiënt een verkennend gesprek voeren met je dokter.
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What Are The Key Dimensions and Issues of Team Level Innovation?
Professor Eric Clemons, Wharton Business School, leads a panel exploring "team level" innovation -a component of the innovation framework developed by the research group participating in the University of Washington Seattle Innovation Symposium series. Innovation is explored at three levels: entrepreneurial innovation, team innovation, and enterprise-wide innovation. Professor Clemons and his panel specifically focus on the role of mental maps and how mental maps are created and influence explor
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Light Scavengers
In this activity, students examine various materials and investigate how they interact with light. Students use five new vocabulary words (translucent, transparent, opaque, reflection and refraction) to describe how light interacts with the objects.
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Virtual Maths - Basic Structures, bending moment point of load
Interactive simulation demonstrating the bending moment at point of load
Author(s): Leeds Metropolitan University

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http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

John Glenn Runs for Senate
Lt. Col. John H. Glenn, the first American astronaut to orbit Earth, holds a press conference in January 1964 to announce his candidacy for Senate to represent his home state of Ohio. (0:57)
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Nazi Broadcaster Defends Poland Invasion
In this audio clip from World War II, a Nazi propaganda broadcast justifies Germany's September 1939 invasion of Poland as an act of defense. (2:14)

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Churchill Prepares for German Invasion of Britain
On the final day of the evacuation of Dunkirk, June 4, 1940, Prime Minister Winston Churchill speaks before the House of Commons, triumphant over the rescue of 338,226 Allied troops from advancing German forces. In the address he warns the nation to expect a German invasion and defiantly declares that Hitler's troops will meet an enemy prepared to "defend our island whatever the cost may be." (0:21)
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Newton's 3rd Law Example - Khan Academy
Do I pull on the Earth with as much force as the Earth pulls on me? (04:21)
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Newton's 2nd Law of Motion - Khan Academy
Sal Khan discusses how force relates to velocity and acceleration. (09:15)
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Newton's Third Law Quiz - Khan Academy
Sal Khan offers three statements which he leaves for you to decide which one is true. (06:28)
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AJP Martin Nobel Prize Address
This site describes the historical development of partition chromatography. The pedagogical value lies in its historical perspective rather than its description of partition chromatography. This site provided a unique historical perspective on the development of partition chromatography and one of the pioneers of the technique.
Author(s): Nobel e-Museum

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CNIPsy 2010 Marseille - Sur la recherche en psychiatrie (video)

CNIPsy 2010 Marseille : 7ème Congrès National des Internes en Psychiatrie (CNIPsy). Thème : «Mauvais genre»
Session : Péripéties dans l’histoire de la psychiatrie.
Titre : CNIPsy 2010 Marseille – Sur la recherche en psychiatrie
Résumé : On pourrait croire la psychiatrie atteinte d’amnésie antérograde, oubliant à mesure les chemins qui l’ont conduite au présent. Et son histoire, elle la réécrit parfois avec une extraordinaire politisation sélective.<
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CNIPsy 2010 Marseille - Prévenir et prendre en charge les conduites addictives. Débat. (audio)

Session : Dépendance - Drogue - Addictologie. WORK in PROGRESS. Thème : «Mauvais genre»
Titre : CNIPsy 2010 Marseille - Prévenir et prendre en charge les conduites addictives dans une société addictogène.
Résumé : En prenant le pouvoir sur leur prise en charge, les usagers de drogues ont transformé les approches des médecins : la réduction des risques et l’auto-support ont consacré ce changement de paradigme. La question des salles de shoot, telle qu’elle a ét
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Private Property

[This article is excerpted from chapter 24 of Human Action: The Scholar's Edition (1949) and is read by Jeff Riggenbach.]

Private ownership of the means of production is the fundamental institution of t
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Syrian forces fire on protesters
Amateur video footage purportedly shows Syrian forces opening fire on youths protesting against the government of President Bashar al-Assad.
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Noodles for comfort in quake-damaged Japan
A Japanese noodle chef travels more than 700 miles to feed quake victims. Deborah Lutterbeck reports.
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