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2.12 Narrowing the focus
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.11 Choosing customers
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.10 How do organisations become market leaders?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.9 We know what's best for you: high-credence services
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.8 Implications of market orientation
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.7 Who is the customer?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.6 The NSPCC's 'FULL STOP' campaign
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.5 Do all organisations need to be market oriented?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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2.3 Marketing department marketing

It is common practice for an entire organisation's marketing activities, such as advertising, sales and market research, to be grouped together in a marketing department. The department's function is to create marketing plan activities that are designed to increase the customer's understanding of existing products and services. The marketing director manages all specialisms. Marketing is seen as ‘what the marketing department does’.

2.1 Three approaches to marketing

This section has been written with the assumption that you have some prior marketing knowledge. As a brief revision you will read how marketing can be described both as an organisation-wide customer-orientated philosophy and as a functional department that handles activities concerned with understanding and satisfying customers’ needs. Studies show a direct link between the success of an organisation and the extent of its market orientation. These marketing concepts are applicable to both f
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4 The boundary of the operations system
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.
Author(s): The Open University

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2.1.3 The modern period
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.
Author(s): The Open University

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2.1.2 Mass production
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.
Author(s): The Open University

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2.1.1 Craft manufacturing
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.
Author(s): The Open University

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2 Operations, operations management and operations managers
Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.
Author(s): The Open University

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3 Unit summary

This unit should have given you some idea of the issues surrounding the concept of innovation, in particular the key concepts of invention and innovation, and the negative as well as the positive effects that innovations can bring. Although the business functions have been recognised in passing, you should be able to see how the functioning of an organisation can be affected by innovation. Remember that although innovation can take place within any one function of the organisation, this can
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International Media Flows: Global Media and Culture
Ian Condry introduces five graduates of the Comparative Media Studies Program—Aswin Punathambekar, Xiaochang Li, Jing Wang, Orit Kuritsky, Ana Domb —in this final panel, who share their views and experiences about the international/global dimension of the program.

‘Comparative’ can be interpr

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7.6 Who should estimate?

The person managing the project is not necessarily the best one to prepare the estimates, although they should be closely involved, both as a source of information and because they need a clear understanding of what the estimates mean and what the estimators assume about outputs, inputs and the transformation process. If there are others who have more experience or more knowledge about some of the areas of work, these people may be the best ones to make estimates for the project or parts of i
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Acknowledgements
We now live in a global village where distance in no longer a barrier to commercial or social contact. This unit will enable you to gain an understanding of the information and communication technologies that drive our networked world and how they now permeate our everyday lives.
Author(s): The Open University

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2.3 ICTs and you
We now live in a global village where distance in no longer a barrier to commercial or social contact. This unit will enable you to gain an understanding of the information and communication technologies that drive our networked world and how they now permeate our everyday lives.
Author(s): The Open University

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