Principles of Marketing
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
This book is suitable for an undergraduate or MBA level Financial Accounting course. The authors bring their collective teaching wisdom to bear in this book not by changing "the message"(financial accounting content), but by changing "the messenger" (the way the content is presented). The approach centers around utilizing the Socratic method, or simply put, asking and answering questions. The reason that this approach continues to be glorified after thousands of years is simple - it engages stu
Fundamentals of Income Tax Theory and Practice
This book is for an undergraduate income tax course where objectives include learning tax concepts and how to prepare income tax returns. Fundamentals of Income Tax Theory and Practice is developed to provide students with both the conceptual and practical information needed for a sound understanding of individual income tax at a reasonable cost. The text uses the latest information available from the Internal Revenue Service and combines it with background, conceptual information, and pedagogy
Study of Place: Ocean Currents Exploration
Each two-week module in the Study of Place curriculum is framed by an historical event that makes a connection between the physical environment and human activity. The activities focus primarily on physical and earth science content, geography, and inquiry skills. Assessments and scoring rubrics, including a pre-assessment that can be used for both modules, are embedded in each module, providing opportunities for tracking student learning. The Ocean Currents Exploration module is framed by Benja
Study of Place: Antarctic Exploration
Each two-week module in the Study of Place curriculum is framed by an historical event that makes a connection between the physical environment and human activity. The activities focus primarily on physical and earth science content, geography, and inquiry skills. Assessments and scoring rubrics, including a pre-assessment that can be used for both modules, are embedded in each module, providing opportunities for tracking student learning. The Antarctic Exploration module is framed by Sir Ernest
United States Secretary of Defense Robert Gates Address at Duke University
Secretary Gates delivers the Ambassador S. Davis Phillips Family International Lecture at Duke University. The event was organized by Duke political science professor Peter Feaver, a former special adviser for the National Security Council. It was sponsored by the American Grand Strategy Program, which Feaver directs, the Triangle Institute for Security Studies, Duke's Sanford School of Public Policy and its Office of Global Strategy and Programs, and the university's "A World Together" initiati
Building Up and Digging Down: New Archaeological Evidence for Construction of the Tomb Complex of th
Explore the construction of the First Emperor's vast tomb complex and how recent discoveries have changed our understanding its construction. Dr. Chen Shen, Senior Curator and Bishop White Chair, East Asia Art & Archaeology and curator of The Warrior Emperor and China's Terracotta Army, is the first speaker in The Enduring Genius of China Lecture Series.
The goal of this unit is for students to develop a deeper understanding of electromagnetism through inquiry based activities. The first session in the guide is designed to teach students that magnets have an invisible force field known as a magnetic field, and that this field has an effect that can be measured around a magnet using a compass. The second session is designed to teach students that electricity flowing in wires also creates an invisible magnetic field that can also be measured using
The Nile of New England
What were the distinguishing characteristics of the people of the Deerfield and their relationship with the land as illustrated through changes in lifestyles, economy, and governance? This curriculum is a semester-long course and is comprised of three units: 1. The Colonial Period 1680 – 1720 2. The Federal Period 1780-1820 3. The Progressive Era 1880-1920 Features of the Course: • The course features an inquiry-based curriculum, based on constructivist learning theory. • Students will le
A Field Study of Interspecific Relationships
This exercise can be used to study population ecology, food webs and trophic levels. It is meant to give students a better understanding of the interrelatedness of organisms in a community by studying several common local relationships.
The Global Financial Crisis: Causes, Threats and Opportunities - Professor Mark Taylor
Mark is Professor of International Finance and Macroeconomics Warwick. He is also a former currency trader and IMF Senior Economist, and is currently a Managing Director of Barclays Global Investors. His views do not represent the views of Barclays.
Occupation Focused Conceptual Frameworks
Conceptual frameworks module focused on occupational therapy practice and understanding OT-focused theories for third year OT students. Conceptual frameworks module focused on occupational therapy practice and understanding OT-focused theories for third year OT students. Conceptual frameworks are the core concepts of occupational therapy thinking used in practice by occupational therapy students, therapists and scientists. This module is a continuation of what students have covered in second
Allometry: Size and its consequences or... Why aren't there 20 foot tall ants?
Evolution has resulted in changes in the sizes and forms of organisms. Everything about the biology of an animal, including its physiology, anatomy, and ecology, is influenced by its body size. Frequently there seem to be limits on the sizes that different organisms can attain, even when larger size might be thought to be evolutionarily advantageous. Often an increase or decrease in size is correlated with a change in proportions. Understanding the significance of a particular morphology or inte
An Evolutionary Approach to Teaching about Ferns in a Plant Kingdom Course
This exercise should be used to have students form their own classification of ferns by observing a variety of structural modifications in several ferns. The activity will give the students an understanding of some of the problems involved with phylogenetic classifications.
Business Processes and Information Technology
Business Processes and Information Technology prepares students to effectively use, manage, and participate in the development of information technology applications in support of common business processes. The text focuses on the interconnections among an organization’s management, business processes, information systems, and information technology. An emphasis is given throughout the text to the governance, control, and security of business processes and information systems, especially unde
Journey North Journals: Helping Young Minds Grow
This teachers' lesson offers tips on using Journey North journals to inspire learning and assessment. When students use journals to capture and reflect on observations, experiences, and data — and put forth opinions, predictions, and theories — learning blossoms. These records can also be great assessment tools because they offer you and your students windows into their thinking, understanding, and knowledge gaps. Finally, they can help you address pressures to integrate writing into subject
Conceptions de protocoles expérimentaux pour comprendre l'actualité sur le SIDA
The « sidaction » organised in march, show AIDS is always an actual subject. Studentsconceptions on this subject are not often scientific and stop them to decode medias informations. During a labwork, experimented in classes of « terminale scientifique », students will show that the antibodies combination with antigens is due to two molecules spatial complementarity.
Cooperative work for students teachers, tutors and trainers through videoconference
This communication presents a project based on using videoconference by students teachers to speak with their tutors and their trainers. This work was done in the european FETICHE project (Formation des enseignants aux technologies de l'information et de la communication, changements et évolutions).
From Mirroring to Guiding: A Review of State of the Art Technology for Supporting Collaborative Lear
We review a representative selection of systems that support the management of collaborative learning interaction, and characterize them within a simple classification framework. The framework distinguishes between mirroring systems, which display basic actions to collaborators, metacognitive tools, which represent the state of interaction via a set of key indicators, and coaching systems, which offer advice based on an interpretation of those indicators. The reviewed systems are further charact
Symba: a Framework to Support Collective Activities in an Educational Context
Symba is a Web-based framework designed to support collective activities in a learning context. It has been constructed with a double objective, (1) make students explicitly work out their organization and (2) provide tailorability features to allow the students to decide about the tools and resources they want to be accessible in order to achieve the tasks they have defined. Symba dissociates an organizational level and an activity level. The organization level allows students to organi