Advice to direct marketers: let the people do the talking
The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with their friends and make more friends. But for marketers they are huge databases of consumer information.
More expensive medication may be more potent
Marketing variables not only influence peoples perceptions and expectations, they actually influence the real efficacy of products such as medications. This is according to Ziv Carmon, INSEAD Professor of Marketing, who, along with Rebecca Waber and Dan Ariely from MIT and Baba Shiv from Stanford, tested the effect of price on the efficacy of a medication by administering electric shocks to those taking part in the study to test their resistance to pain.
Surfing on rocks with ‘Miss Daisy’
‘A journey of a thousand miles must begin with a single step,’ goes the ancient Chinese proverb. The modern-day, Peter Schindler version goes: ‘A journey of 21,000 kilometers in a yellow sports car starts with a slightly eccentric Swiss national, driven to explore the Chinese countryside.’
Improving organisations through performance feedback
Performance feedback plays an important role in indicating when a firm needs to change its management strategy. It doesn’t, however, indicate just what this new strategy should be, and firms do not always respond appropriately, says Henrich Greve, INSEAD Professor of Entrepreneurship and Organisational Behaviour.
The CIO role: new skills needed
In today’s knowledge-based economy, the functions of the chief information officer (CIO) are becoming increasingly complex and multi-dimensional. And while some CIOs are already starting to assume leadership roles, recent studies have revealed a real need for education and training in order for CIOs to obtain the skill sets required to move into leadership positions.
Knowledge transfer: Use templates to pass on best practices, at least initially
As corporations look to expand overseas – through franchising, outsourcing or setting up plants and offices elsewhere – they transfer best practices to maintain their competitive edge. But what’s the best way of doing that and how should they adapt these operational practices to local conditions? According to studies carried out by INSEAD Professor of Strategy Gabriel Szulanski and others, companies need to identify and validate actual examples that have been shown to produce results.
Getting to the heart of social innovation
Money is fairly easy to give; you just write a cheque. Talking about marginalisation and change is easy too. "The harder thing to do is giving your time and yourself to the cause. And that,” says Pamela Hartigan, “is what is critical to social innovation."
Social enterprise: Using microfinance to alleviate poverty yet still post dramatic growth
Many institutions around the world are turning to microfinance both as a strategy to help lift the poor out of the poverty trap and to make a decent return on investment. While the business gains from lending money to those who earn only about one or to dollars a day may seem limited, some of the major international banks are now turning their attention to this sector. In a new case study, INSEAD Adjunct Professor Mahboob Mahmood highlights the work of the Kashf Foundation in Pakistan, an organi
Pay Attention to the Penguins
Think of penguins as ocean sentinels, says Dee Boersma -- they're on the frontlines of sea change. Sharing stories of penguin life and culture, she suggests that we start listening to what penguins are telling us. Dee Boersma considers penguins ocean sentinels, helping us understand the effects of pollution, overfishing and climate change on the marine environment. Run time 15:09.
Making the case for the smart grid
Is the smart and sustainable ‘super-grid’ reality or unrealisable fantasy? Can we continue to have energy security in the face of dwindling natural resources or can we rely on renewables to power up future generations? What are the alternatives and what role should businesses and governments play in ‘greening’ but not stalling the economy? These are just some of the issues that were discussed at the INSEAD 22nd Alumni Sustainability Executive Roundtable held recently at the school’s Eu
European Law: Values and Constitutional Principles of the European Union
Environmental and Natural Resources Law Speaker Series European Law: Values and Constitutional Principles of the European Union September 14, 2010 Environmental and Natural Resources Law Lewis & Clark proudly welcomed Dr. Christian Calliess as our Natural Resources Law Institute’s Distinguished International Visitor. In this presentation to our students, Dr. Calliess talks about “European Law: Values [...]
Finding No Hidden Variables
"Measuring 'Nothing' and Getting It Right" - a symposium in honor of the physics career of Dr. Stuart Freedman (http://freedman2014.org): Dr. Tony Nero (Environmental Energy Technologies Division, Lawrence Berkeley National Laboratory) speaks about Dr. Stuart Freedman's 1972 experiment (with Dr. John Clauser). The theory of "hidden variables" is discussed, including its motivation, conduct, and results, as well as factors affecting how credit was apportioned for its success.
This artefact outlines the creation of a new website for Innovation North students holding details of all work placements (short, long term, voluntary, paid).The Institute for Enterprise funded the project and the money helped pay a student to maintain the website for a year
Space Experts Discuss the Search for Life in the Universe at NASA
NASA space-based observatories are making unprecedented new discoveries and revealing worlds never before seen. During a televised panel discussion of leading science and engineering experts at NASA Headquarters on Monday, July 14, a scientific and technological roadmap to lead to the discovery of potentially habitable worlds among the stars was addressed. The agency's next step, the James Webb Space Telescope (Webb telescope), was featured as a new tool that will continue to help scientists rew
IT ASIA 2014 - Surviving Cancer in Asia第2回吉見俊哉の講義資料英語を公開しました
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7.5 Mind-maps Mind-mapping can be a particularly powerful visual tool for shaping thought. The basic principle here is to note down the central topic or idea in the centre of a piece of paper and work outwards adding the points which flow from and connect to it. It is particularly helpful for seeing the different levels of thought discussed above. Figure
Mind-mapping can be a particularly powerful visual tool for shaping thought. The basic principle here is to note down the central topic or idea in the centre of a piece of paper and work outwards adding the points which flow from and connect to it. It is particularly helpful for seeing the different levels of thought discussed above. Figure
Protecting the Future of Food One Seed at a Time
The varieties of wheat, corn and rice we grow today may not thrive in a future threatened by climate change. Cary Fowler takes us inside a vast global seed bank, buried within a frozen mountain in Norway, that stores a diverse group of food-crop for whatever tomorrow may bring. Run time 17:06.
Are Hedge Funds out of Control?
If you go to Amazon.com and search for books about venture capital, you get 14,114 responses, which include many text books. Andrew Metrick, a professor of finance at Wharton, has just written a new book on the subject titled, "Venture Capital and the Finance of Innovation." Unlike the thousands of other books, though, this one offers a different approach, especially in areas such as valuing startup companies and IPOs, by bridging the gap between finance fundamentals and venture capital practice
High-leverage Innovation, Part Three: Lessons from the Auto Industry
In this final part of a three-part interview, Wharton professor of operations and information management Karl Ulrich and Kevin Dehoff, a partner at Booz & Company, talk about innovation in the auto industry -- what constitutes it, why some manufacturers, like Toyota, are more innovative than others, and the role that customers play in innovative product development.