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Introduction

The media play a huge part in sport; we find out what's happening, how our team is doing and it creates great sporting moments and sports celebrities and stars. This unit looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots – athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?

This material is from our archive and is an adapted extr
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7.4 Conclusion

Despite their very considerable differences, and the very different kinds of evidence they draw upon, it is clear from these brief exchanges between theoretical frameworks that ‘the personal’ and social policies meet and remake one another in multiple and complex ways. Making welfare directly conditional upon work represents an unusually focused response to particular perceptions of personal lives, and the material circumstances and social conducts associated with them. And as policies be
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6 A short biography of Mandy: comparing theories about work and welfare

Figure 7
Figure 7: Exclusion from welfare: the price of resistance?

Mandy's biography has some
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4.2 Neo-liberal interpretations of welfare to work

Neo-liberalism begins from an emphasis on the free market, individual freedom and responsibility. Neo-liberal approaches use the ‘less eligibility’ principle. Welfare is thought to distort ‘free’ markets, because it either removes incentives to work, or drives up entry-level pay to rates that are not economical for employers. Neo-liberals tend to advocate what Peck (2001) terms the ‘hard’ Labour Force Attachment model of working for welfare, which places claimants directly
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5 Conclusion

As we have seen, pensions are both inherently personal and political. Pensions and other social policies are heavily implicated in shaping the way older people experience their personal lives, and the way in which these personal lives have become constructed as ‘other’. Providing a means by which older lives could be ‘divided up’ and divided out of the domain of paid employment, and reconstituted through the arena of public and private welfare, this process is also informed by differe
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2.1 Introduction

In this section, we explore how experiences of being an older person in the nineteenth century were constituted through the operation of the 1834 New Poor Law Act and the processes of industrial change that ran parallel to it. We examine the way this constructed the lives of older people as ‘other’ to the emergent ‘normal’ (adult, relatively youthful, male paid worker) and trace its legacy to reveal points of continuity and change.


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4.3.2 Network externalities and increasing returns to scale

The reader should ask herself the following question: Would I subscribe to a telephone service knowing that nobody else subscribes to a telephone service?

The answer should be: Of course not! What use will anyone have from having a telephone when there is no one to talk to?

(Shy, 2001, p. 3)

The uncertainty surrounding production in the introductory phase, which places such importance on
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4.3.1 Knowledge and learning in the industry life cycle

In Section 3 we described technology as ‘given’ to firms. Now let us reflect on that idea. We can think of technology as consisting of bodies of knowledge necessary to produce artefacts. An appreciation of the importance of knowledge to economic activity is not new, for it was recognised by the eminent economist Alfred
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4.2.1 Figure 9a: A selection of 35 mm SLR film cameras

Figure 9a
Copyright © IPC Media Ltd ©
Copyright © IPC Media Ltd
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2.2 Market demand and price

This subsection will explore the widely observed relationship between the quantity demanded of a good by consumers and the price of the good: the lower the price, the greater the quantity demanded. This relationship underlies the way in which falling prices are responsible for the rapid take-up of new products by consumers, as reported in the quotations above. We focus on the market demand curve, which represents the demand of all the consumers in a given market. However, as well as the price
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2.1 Industry and markets: what do we mean?

Case study: Digital outsells film

Sales of digital cameras have overtaken traditional 35 mm cameras for the first time. According to monthly figures collated by national electric and photo retailer Dixons, digital camera sales out
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Learning outcomes

After studying this unit you should be able to:

  • appreciate the importance of technological change, costs of production and consumer preferences to the changing organisation of production;

  • understand the relation between the quantity demanded of a good and its price as represented by the demand curve;

  • understand economic models of the relation between firms’ costs and output;

  • analyse the role of technology and costs in influencing in
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Questions for review and discussion

Question 9

Suppose a firm uses 200 hours of labour per day and produces 4000 mobile phones. It then reduces its labour inputs to 100 hours per day and finds it can produce 3000 phones. Which one of the following is a correct statement
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4.3 Live fast, die young

Both the automobile and PC industries were characterised by a great deal of turbulence in the first 20 to 30 years of their existence. In both cases, many new firms entered the industry, introduced new varieties of the product, and soon left the industry, leaving only a few dozen firms to compete during the growth phase. By 1926 only 33 per cent of the firms that had started producing automobiles during the previous 22 years had survived. In the case of PCs, by 1999 only 20 per cent of the fi
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Learning outcomes

On completion of this unit, you should be able to:

  • identify criteria to evaluate whether prison works.


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Learning outcomes

After studying this unit you should be able:

  • define social construction and social constructionism.


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1.1 Note taking in this context

Although the audio file included in this unit was designed to compliment the D218 Social Policy: Welfare, Power and Diversity Open University course its contents are still relevant to anyone wishing to improve their understanding of note taking. The audio file, however, uses specific examples associated with the Social Sciences.

The audio file was recorded in 1998. John Clarke discusses the value and best ways of note taking with OU colleagues Esther Saraga and Gerry Mooney.


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1.5.7 Referencing

We mentioned above that we need to reference sources to ensure we abide by copyright legislation. But there is another reason we need to give accurate references to items we use – so we can share it.

Consider this scenario. A friend says they’ve just read an interesting article where Joshua Schachter, founder of Delicious has spoken about why it isn’t a faceted search system, and you should read it. How would you go about finding it? Would you start looking in a news database, a s
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1.5.3 Desktop search tools

Finding your paperwork or electronic files can be a problem. You may find that even if you do have some sort of filing system, your structure soon gets quite large with files in multiple locations, which can be hard to navigate. You may find yourself making arbitrary decisions about which folder to place a document in. It may make sense now but in the future, when you look where you think it should be, it’s not there.

At times like this you may resort to the search command from the Wi
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1.4.7 T is for Timeliness

The date when information was produced or published can be an important aspect of quality. This is not quite as simple as saying that 'good' information has to be up to date.

Activity 9

Here is an example of a news item from an on
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