"The Good, the Bad, and the Bubbly!" Abstract My group have been studying acoustically driven bubbles, ostensibly for their potential medical applications, since 2004. During this period we have developed a protocol that integrates optical tweezing for spatial control, with high speed imaging to resolve bubble behaviour at MHz framing rates. Here, single bubbles exhibit some unusual features, especially when driven at high amplitudes, where their non-linear response can lead to the development of extremely high core energy densities during the collapse phase: a process underpinning phenomena such as sonoluminescence and even plasma formation. When rigid surfaces (such as endothelial cells in a tissue plane) are nearby during cavitation, bubbles are then predisposed to asymmetric collapse, often forming fast moving liquid jets that potentiate localised surface damage and facilitate drug or gene delivery in a controlled manner. Moreover, when scenarios involving multiple bubbles are developed and observed, a new level of richness in the prevalent physical phenomena emerges. In this talk, I will give a review of the technology that we developed, and the salient features of single and multiple bubble behaviour in acoustic fields, especially in the context of their therapeutic potential. Notably also, we gathered all of our data using a high speed camera borrowed from the EPSRC instrument loan pool, and which has a variety of interesting quirks that will be discussed and explained at length, lest some other wretched souls trip headfirst into the pitfalls that we have previously encountered.