Melissa Yoong

Contact

• workRoom EA70
  Malaysia Campus
  Jalan Broga
  43500 Semenyih
  Selangor Darul Ehsan
  Malaysia
• work+6 (03) 8924 8191
• Melissa.Yoong@nottingham.edu.my

Biography

I conduct research in the area of language, gender and sexuality, with a particular focus on gendered discourses of paid work and family care. I have spoken on issues of gender equality for public, institutional and academic audiences. In addition to being the Director of Teaching and Learning for the School of English, I am a member of UNM's People and Equality, Diversity and Inclusion committee and an affiliate with the Linguistic Profiling for Professionals (LiPP) business unit based in the School of English, UK. I hold a PhD in Linguistics from the University of Nottingham, UK.

Expertise Summary

Language, gender and sexuality; Critical discourse analysis; Conversation analysis; Critical stylistics; Media discourse; Gender, work and care; Postfeminism; Neoliberalism

Teaching Summary

Undergraduate modules

ENGL1036 Introduction to Linguistics

ENGL2032 Discourse and Society

ENGL2049 Language, Gender and Sexuality

Postgraduate modules

ENGL4292 Approaches to Language and Linguistics

ENGL4311 Language, Gender and Sexuality

Recent Publications

• YOONG, M., 2022. Women’s empowerment, employment and exclusion: Discourses in economic competitiveness initiatives in Malaysia. In: MULLANY, L. and SCHNURR, S., eds., Globalisation, Geopolitics, and Gender in Professional Communication. New York: Routledge. 85-105.
• YOONG, M., 2022. (De)legitimation strategies in the media statements of women's rights organisations. In: RAJANDRAN, K. and LEE, C., eds., Discursive Approaches to Politics in Malaysia: Legitimising Governance. Singapore: Springer (in press).
• YOONG, M., 2022. ‘If your voice isn't accepted, does it mean you stop talking?’: Exploring a woman leader’s reversal of postfeminist confidence discourses. Gender in Management (forthcoming).
• YOONG, M., 2020. Professional Discourses, Gender and Identity in Women's Media. Cham: Palgrave.

• View all publications

Past Research

Please click on the 'Publications' tab above for details of my monograph, journal articles and book chapters.

Keynotes and Conference Presentations:

YOONG, M. 2022. Rehabilitating the Language of Equality, Diversity and Inclusion in Malaysia's Women's Empowerment Discourse. Panel paper presented at 1st Asia Pacific Conference on Language and Gender, Universiti Sains Malaysia, Malaysia.

YOONG, M. 2021. Bodily Autonomy: The Role of Media in Promoting Gender Equality in Malaysia. Keynote presented at the Malaysia Women & Girls Forum 2021, Kuala Lumpur, Malaysia.

YOONG, M., 2021. Rethinking Women's Empowerment Through Global Householding: A Critical Analysis of Interpellations and Absences in Online Discourse. Panel paper presented at 11th International Gender and Language Association Conference, Queen Mary University of London, UK.

YOONG, M., 2019. The Discursive Legitimation of the Political Gender Gap in Twitter Debates. Keynote presented at 12th British Association of Applied Linguistics (BAAL) Language, Gender and Sexuality SIG Event, Birmingham City University, UK.

YOONG, M., 2018. "China Dolls", Madonna Wives, and Vanishing Husbands: Media-mediated Identities of Malaysia's Chinese Diaspora and Economic Migrants. At: 10th International Gender and Language Association (IGALA) Conference

YOONG, M., 2017. Women, Work, and Having It All: Professional Discourses and Identities in Malaysian Media. Paper presented at 6th University of Malaya Discourse and Society International Conference, University of Malaya, Malaysia.

YOONG, M., 2016. "Create Opportunities for Yourself!": Neoliberal Postfeminism in a Malaysian Women's Magazine. Paper presented at 9th International Gender and Language Association Conference, City University, Hong Kong.

YOONG, M., 2014. The Air Hostess and the Chairman: Developing Learner Awareness of Politically Incorrect Language in Newspapers in Education. Paper presented at 12th International Asia TEFL Conference, Kuching, Malaysia.

YOONG, M., 2013. Sexism on UNMC Students' Facebook "Confessions" Page. Paper presented at Ms Education: Women, Equality and Education in the 21st century, University of Nottingham, UK.

Short Pieces:

YOONG, M., 2018. No more 'leaning in' - the neoliberal myth of the superhero businesswoman holds us all back. The Conversation. Available at: <http://theconversation.com/no-more-leaning-in-the-neoliberal-myth-of-the-superhero-businesswoman-holds-us-all-back-101922>

YOONG, M., 2014. Pull up a chair, we need to talk about sexist language at work. The Conversation. Available at: <http://theconversation.com/pull-up-a-chair-we-need-to-talk-about-sexist-language-at-work-31869>

Media Interviews:

FARID, A., 2022. Enforcing 'proper' use of Bahasa Malaysia with penalties 'unfortunate', say linguists. Available at: <https://www.themalaysianinsight.com/s/388111>

BAILEY, L. and YOONG, M., 2016. Gender in the Workplace. BFM. Available at: <https://www.bfm.my/podcast/the-bigger-picture/live-learn/lucy-bailey-melissa-yoong-gender-in-workplace>

• YOONG, M., 2022. Women’s empowerment, employment and exclusion: Discourses in economic competitiveness initiatives in Malaysia. In: MULLANY, L. and SCHNURR, S., eds., Globalisation, Geopolitics, and Gender in Professional Communication. New York: Routledge. 85-105.
• YOONG, M., 2022. (De)legitimation strategies in the media statements of women's rights organisations. In: RAJANDRAN, K. and LEE, C., eds., Discursive Approaches to Politics in Malaysia: Legitimising Governance. Singapore: Springer (in press).
• YOONG, M., 2022. ‘If your voice isn't accepted, does it mean you stop talking?’: Exploring a woman leader’s reversal of postfeminist confidence discourses. Gender in Management (forthcoming).
• YOONG, M., 2020. Professional Discourses, Gender and Identity in Women's Media. Cham: Palgrave.
• YOONG, M., 2019. ‘Where’s our #30peratus’: A feminist critical discourse analysis of Twitter debates on women’s political representation. In: SOPHIE LEMIÈRE, ed., Minorities Matter: Malaysian Politics and People (Vol. 3). Singapore: ISEAS–Yusof Ishak Institute. 21-35
• YOONG, M., 2019. Review: Gender, Power and Political Speech: Women and Language in the 2015 UK General Election by D. Cameron and S. Shaw Journal of Language and Discrimination. 3(1), 72-75
• YOONG, M., 2018. Language, gender and sexuality. In: PHILIP SEARGEANT, ANN HEWINGS and STEPHEN PIHLAJA, eds., The Routledge Handbook of English Language Studies. London: Routledge. 226-239
• YOONG, M., 2017. Men and women on air: Gender stereotypes in humour sequences in a Malaysian radio phone-in programme. Gender and Language. 11(1), 30-50
• MULLANY, L. and YOONG, M., 2017. Gender and the workplace. In: BERNADETTE VINE, ed., The Routledge Handbook of Language in the Workplace. London: Routledge. 347-358
• MULLANY, L. and YOONG, M., 2016. Language, gender and identities in political life: A case study from Malaysia. In: SIAN PREECE, ed., The Routledge Handbook of Language and Identity. London: Routledge. 428-442