I conduct research in the area of language, gender and sexuality, with a particular focus on how structural imbalances and gendered disadvantages in professional life are depoliticised in traditional and social media. I have spoken on issues of gender equality for public, institutional and academic audiences, including on the independent radio station, BFM. I am also an affiliate with the Linguistic Profiling for Professionals (LiPP) business unit based in the School of English, UK, and have provided my expertise on gender and language in professional contexts as a mentor for the FutureLearn online course, How to Read Your Boss. In addition to being the Director of Teaching and Learning for the School of English, Malaysia, I am chair of the Faculty of Arts and Social Sciences' Research Ethics Committee and a member of the faculty's Equality and Diversity Committee. I hold a PhD in Linguistics from the University of Nottingham, UK.
Language, gender and sexuality; critical discourse analysis; conversation analysis; critical stylistics; media discourse; women and work
I convene the following undergraduate and postgraduate modules:
ENGL1036 Introduction to Linguistics
ENGL2032 Discourse and Society
ENGL2049 Language, Gender and Sexuality
ENGL4292 Approaches to Language and Linguistics
I am currently working on my monograph, 'Professional Discourses, Gender and Identity in an Asian Media Context' (Palgrave 2020), which examines the discourses and gendered identities of working… read more
YOONG, M., 2019. ‘Where’s our #30peratus’: A feminist critical discourse analysis of Twitter debates on women’s political representation. In: SOPHIE LEMIÈRE, ed., Minorities Matter: Malaysian Politics and People Vol. 3. Strategic Information and Research Development Centre. 21-35
YOONG, M., 2018. Language, gender and sexuality. In: PHILIP SEARGEANT, ANN HEWINGS and STEPHEN PIHLAJA, eds., The Routledge Handbook of English Language Studies. Routledge. 226-239
I am currently working on my monograph, 'Professional Discourses, Gender and Identity in an Asian Media Context' (Palgrave 2020), which examines the discourses and gendered identities of working women manifested within Malaysian media.
Please click on the 'Publications' tab above for details of my journal articles and book chapters.
Keynotes and Conference Presentations:
YOONG, M., 2019. The Discursive Legitimation of the Political Gender Gap in Twitter Debates. At: 12th British Association of Applied Linguistics (BAAL) Language, Gender and Sexuality SIG Event
YOONG, M., 2018. "China Dolls", Madonna Wives, and Vanishing Husbands: Media-mediated Identities of Malaysia's Chinese Diaspora and Economic Migrants. At: 10th International Gender and Language Association (IGALA) Conference
YOONG, M., 2017. Women, Work, and Having It All: Professional Discourses and Identities in Malaysian Media. At: 6th University of Malaya Discourse and Society International Conference
YOONG, M., 2016. "Create Opportunities for Yourself!": Neoliberal Postfeminism in a Malaysian Women's Magazine. At: 9th International Gender and Language Association (IGALA) Conference
YOONG, M., 2014. The Air Hostess and the Chairman: Developing Learner Awareness of Politically Incorrect Language in Newspapers in Education. At: 12th International Asia TEFL Conference
YOONG, M., 2013. Sexism on UNMC Students' Facebook "Confessions" Page. At: Ms Education: Women, Equality and Education in the 21st century
YOONG, M., 2018. No more 'leaning in' - the neoliberal myth of the superhero businesswoman holds us all back. The Conversation. Available at: <http://theconversation.com/no-more-leaning-in-the-neoliberal-myth-of-the-superhero-businesswoman-holds-us-all-back-101922>
YOONG, M., 2014. Pull up a chair, we need to talk about sexist language at work. The Conversation. Available at: <http://theconversation.com/pull-up-a-chair-we-need-to-talk-about-sexist-language-at-work-31869>