Massive Open Online Courses (MOOCs)
Global Marketing: A Definition
Course starts on: 21st January 2019
This free online course explores the world of global marketing and its changes.
Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of adopting a global focus and dedicate time and resources to expanding internationally.
On this course, you will gain a clearer understanding of global marketing as well as the challenges and benefits for firms entering new markets. You will examine the need for organisations to go global and how digital marketing technologies have accelerated this process. You will also reflect on your own experiences of global marketing. Topics covered include, the importance of global marketing, motivations to go global, the EPRG framework and the born global concept.
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Community Journalism: Digital and Social Media
Course starts on: Date to be announced
Community journalism is a growing area of interest for professional journalists, academics and the wider public. The decline of local newspapers and radio stations, coupled with the low cost of publishing online, means there are more community journalism and hyperlocal websites being launched every day.
Whether you want to launch and support your own site or simply study this new media sector, this free online course will give you both useful insights and practical skills.
Community journalism is an area that combines elements of traditional journalism with the new opportunities brought about by digital and social media, so we’ll look at:
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- Setting up a community website
- Exploring different forms of community - local, professional or personal
- Identifying and building an audience
- Creating content and establishing a workflow to sustain the site
- Using WordPress, Twitter and Facebook
- Managing an online community
- Abiding by media law and ethics
Statement of Participation and Certificates
Register to participate in our range of courses; on completion you will have the option to purchase a Statement of Participation or Certificate, dependant on the course. To find out more about your options please see the FAQ's on the Futurelearn website.