Faculty of Arts

Our experts

Programme directors

Professor Helen Kennedy

Professor Kennedy brings significant expertise in building partnerships and collaborations as well as a track record in supporting SME engagement with immersive technologies.

Professor Steve Benford

Professor Benford leads the creative technologies research within the Mixed Reality Lab and directs the Horizon Centre for Doctoral Training. He will oversee the technical elements of the programme.

Lead experts

Talent pool

We'll be drawing on the sector-leading expertise of academics from both the University of Nottingham and Nottingham Trent University. By bringing in people as required we'll be able to focus advice and support to your business needs.

Our talent pool includes experts in:

  • augmented and virtual reality
  • Internet of Things
  • human-robot interaction
  • robotics and drone development
  • computer networking
  • smart technology
  • voice interfaces
  • interactive and mobile technology
  • wearable technologies
  • mechatronics
  • artificial intelligence applications
  • 3D printing
  • design engineering
  • sustainable product development
  • medical design
  • theatre and performance
  • music and sound design
  • immersive heritage experiences
  • visitor experiences
  • digital experiences in museum settings
  • fast fashion

Business delivery team

To ensure our technical experts can concentrate on delivering their knowledge we've also put in place a project delivery team. It's their role to work with businesses to understand their needs and objectives and make sure they benefit in the maximum possible way.

Project partners

LEADD:NG is part-funded by the European Regional Development Fund.

It is a partnership between:

European Union Regional Development Fund logo

Midlands Engine logo

University of Nottingham logo

Nottingham Trent University logo



Interested to know more?

Contact us

Live, Experiential and Digital Diversification: Nottingham

University of Nottingham
University Park
Nottingham, NG7 2RD

Contact the project