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Frequently asked questions

Find answers to key questions about the implementation of the University brand below. Please visit Workspace for more frequently asked questions by university staff. 


Useful contacts

Who should I contact if I have any questions?

The Corporate Marketing team in External Relations are responsible for supporting colleagues with brand implementation.

Email brand@nottingham.ac.uk with any queries.

 

Background

What has informed the new brand?

The brand project was underpinned by a comprehensive programme of qualitative and quantitative market research in the UK, China and Malaysia. The research involved over 3,000 participants who took part in surveys, workshops and focus groups with all our key stakeholder groups. In addition, a thorough competitor analysis was undertaken.

 

Did students have an input in to the new brand?

As a key audience, students have been involved at all stages of the brand project from initial research, to testing of concepts, through to support on the communications and rollout.

 

Has the international aspect of the University been taken into account during the development of the new branding?

Yes. Being globally connected is a key strength of the University and this will be promoted through our imagery, our messages, celebrating our diverse international community and sharing the successes of our international collaborations.

We undertook research on the University brand in all locations and tested all concepts and developments in each location.

 

Support and implementation

Do we have new brand and identity guidelines? Where can I find them?

Updated brand and identity guidelines, in addition to tools, templates and resources are available on this website.  

 

How does the new brand affect me?

The purpose of the new brand is to create a consistent look and feel across all marketing collateral, echoing the University’s well regarded reputation.

Any use of the University’s brand assets must be used in conjunction with our brand guidelines and support the new brand direction.

The Corporate Marketing team can help with any queries you may have. To get in touch, email brand@nottingham.ac.uk

 

Has accessibility been taken into account during the new brand work?

Yes, a significant programme of testing has taken place. 

More about accessibility

 

Will the new branding be used in China and Malaysia?

Yes, the new branding was tested and developed to work across all locations.

External Relations will be working with respective colleagues to implement the changes in China and Malaysia later in 2017.

 

Is Sport included in the rebrand?

There will not be any changes made to the Sport branding at the present time. 

In January 2019 we will survey alumni, current students and staff to gather their views on the Sport sub-brand. This gives External Relations 18 months to implement the brand across the University and ties into the agreements around timings.

The findings will be reviewed, and recommendations will be made to the University Executive Board regarding the Sport branding.

 

How long will the rollout take to complete?

The rollout is being phased and it is likely to take up to two years to work its way through the entire institution. 

 

Logo

Why has the logo changed?

The brand project provided the opportunity to make some small changes to the logo to ensure it works better in a digital environment and to strengthen the overall visual impact. Our colleagues at our campuses in China and Malaysia were particularly keen to allow for the castle device to be used on its own so this is one of the main changes.

A brand is not a logo but the wider reputation and it is important that we do not focus on just a logo. However, the brand project provided an opportunity to make small housekeeping changes to the logo such as strengthening the castle device and allowing the use of this in isolation so that it is more effective on our digital platforms, and provides greater stand out on communications collateral.

There is full guidance on our website on the brand architecture and logo pages. 

 

Will the logo change everywhere?

The logo has been used on the new student recruitment and reputation marketing campaigns from March 2017.

The digital logo switchover took place in early May 2017 in which the logo was updated on the University website and key system templates.

The logo will be updated everywhere else over a period of two-years, as and when the materials or projects would have been updated anyway. As the changes are minimal, the two logos will continue to work in harmony during this transition.

 

Can a new logo be created in instances where the University works in partnership with another organisation or institution?

When we work with other organisations or institutions, the way both the University and the partner(s) are presented should be clear and appropriate. These are independent relationships which lead and define their own audience and experience.

If the University of Nottingham has played a role in funding or support this should receive acknowledgement. Emphasising the role that the University plays should be done through a common suite of messaging and visual endorsements. When the University of Nottingham brand is working in equal partnership with another organisation than a co-brand may also be created.

Email the Corporate Marketing teamMore about spin offs, affiliations and partnerships

 

What is the positioning of the new logo?

The primary position for the logo is top left, flush with the edge of the document.

In rare cases where it’s not possible, for example, railing banners with eyelets, please check with the Corporate Marketing team by emailing brand@nottingham.ac.uk.

More about using the logo

 

I work with another organisation/institution alongside the University, how do I position the University logo alongside the partner’s logo?

We are updating the guidance on how to use the logo for collaborations and partnerships.

In the meantime please ensure that when the University of Nottingham leads, the logo must be on the left with a larger logo and the partner logo on the right.

If the University of Nottingham is collaborating, the logo must be the same size as the other logo, and on the left where possible.

If University of Nottingham isn’t the lead we should adhere to the partner’s style guide. Our guidelines must still be taken into account for elements such as exclusion zone and correct use of logo type.

More about using the logo

 

I work for another organisation/institution, but alongside the University, and have to include the University of Nottingham logo in my email signature. How do I position the University logo alongside my organisation’s and partner logos?

When the University of Nottingham leads, the logo must be on the left with a larger logo and the partner logo on the right.

If the University of Nottingham is collaborating the logo must be the same size as the other logo, and on the left where possible.

If the University of Nottingham isn't the lead, we should adhere to the partner’s style guide but our guidelines must still be taken into account for elements such as exclusion zone and correct use of logo type.

Please contact brand@nottingham.ac.uk with the logos in the email signature, for the Corporate Marketing team to comment and review.

 

Which version of the colour logo should I be using?

Every time we use the logo, we put our name and reputation on something so it needs to be used correctly.

We should always use our primary logo (full-colour logo), however, in the context of single-colour printing we have a single-colour version.

Email brand@nottingham.ac.uk for any further advice.

More about using the logo

 

 

Can I use the castle device on its own?

The castle device cannot be used on its own apart from on social media and in limited circumstances where the logo has already appeared in full.

Email brand@nottingham.ac.uk for any further advice.

 

Design

How can I check my design is on brand?

From Monday 3 September 2018, any new external design commissions will need to go to a supplier on the new design framework. Details on how to commission design, design costs and our supplier details can be found on Workspace.

Any brand designs proofs need to be emailed to brand@nottingham.ac.uk. Our response time for design proofing is five working days. If your enquiry is related to the brand generally, we aim to respond within two working days.

As part of the development of our refreshed brand identity, a brand application checklist has also been created. This checklist can be used by colleagues and suppliers to ensure consistency and accuracy when using the brand creatively.

 

Information regarding a change to external design services

From Monday 3 September, any new external design commissions will need to go to a supplier on the new framework. Details on how to commission design, design costs and our supplier details can be found on Workspace.

 

Our response time for design proofing is five working days. If your enquiry is related to the brand generally, we aim to respond within two working days.

 

Thank you for your email. We are currently experiencing a high volume of enquiries and may be slightly delayed in responding to you. Thank you in advance for your understanding.

 

The answer to your question may already be available on our brand site.

 

For your convenience, we have included links to our five most highly requested resources below.

 

QUICK LINKS:

Download the logo | Branded templates | Fonts | Order branded merchandise | Our colour palette

 

Best wishes,

The Corporate Marketing team

Icons

Where can I find the icons?

The current icon suite can be viewed on our icons page

If you require another type of icon please email brand@nottingham.ac.uk

More about icons

 

 

External Relations

University of Nottingham
C Floor, Pope Building (Rooms C2-C10)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5151
contact us: Make a enquiry