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We compete for the best students and staff across the globe. It is therefore vital to express our collective strengths through a clear and consistent brand.
What is our brand family?
Our brand family (also referred to as brand architecture) is the way we define the relationship between the different areas of the University – how they connect, how they are different, and how they are presented to the outside world.
How is the brand family categorised?
There are three categories and every part of the University falls into one of these categories. Examples are included to illustrate each category (see further details below).
Are there any exceptions?
Things such as conferences/events, campaigns and projects do not require brand categorisation or a logo – see campaign identities to see how branding is applied to these areas.
Occasionally, areas may require a different look and feel if it is important to maintain a degree of separation from the University eg some research activity – see new requests below for further guidance.
Contact corporate marketing
University of Nottingham logo
Lakeside Arts logo
Nottingham Breast Cancer Research Centre
There may be occasional circumstances where it is not clear which category something belongs to. In these cases, External Relations will assess the request using a simple set of questions.
Any new requests will need to be assessed by External Relations with the Chief Marketing and Communications Officer making the final decision.
Requests including answers to the following questions should be sent to firstname.lastname@example.org in the first instance.
Click to view the brand family categorisation document.
Frequently asked questions
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