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Campaigns are created for specific purposes or events, including student recruitment, research, reputation, community outreach and open days.

Campaigns are created by External Relations only, and other units in the University should not create them on their own. They are based on the University’s core brand and do not have their own logo.

Front cover of the University of Nottingham Undergraduate Prospectus 2018
Poster for the University of Nottingham Wonder Community event
University of Nottingham branded promotional displays at a Higher Education fair
Screen shown at University of Nottingham Graduation. Congratulations! Your world awaits. #uongraduation

More information

Campaigns may have their own look and feel including name, imagery and typography.

Our audiences should clearly understand the activity is connected to the University. 

Campaign checklist

Key information for designers working on campaigns:

  • Follow the University’s core brand including our imagery and colours, but bear in mind there may be a requirement for a different creative approach
  • New icons and graphic devices can be used to identify and build cut through across campaign materials
  • Campaigns can also have their own name in line with agreed campaign naming conventions
  • The name must be represented using typography only – new logos should not be created
  • Icons and graphic devices can be used as social avatars (if a campaign-specific social channel is allowed under the digital guidelines)

External Relations

University of Nottingham
C Floor, Pope Building (Rooms C2-C10)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5151
contact us: Make a enquiry