Circular – our primary font
We use Circular in various weights to display everything from headlines that pack a punch to body copy.
It gives us huge flexibility, allowing us to be playful, grown up or restrained. The multiple weights allow our communications to flex to suit our various audiences.
Licences for Circular are managed by Corporate Marketing but cannot be issued to third parties. Corporate Marketing can also advise you on the licence agreement.
Third-party suppliers can purchase Circular from lineto.com.
When setting copy in Chinese, we use YaHei. To use the Chinese font please contact Corporate Marketing.
Arvo – our secondary font
Arvo allows us to tailor our communications, adding touches of character and reflecting the University’s heritage.
It should be used sparingly in quotes, pull-out text and call to actions to give us the flexibility to make our message stand out.
Arvo is a free Google font and can be downloaded from fonts.google.com.
The primary fonts are for use in professionally designed materials.
For Microsoft packages and instances where a font licence does not exist, complementary equivalents are available.
|Primary font||System font substitution|
|Circular Black and Bold
Arial Bold and Arial Bold Italic
|Circular Medium and Book
Arial Regular and Arial Italic
|Arvo and Arvo Bold
Georgia Bold and Georgia Bold Italic
Georgia Regular and Georgia Italic
When using our primary font Circular, always use a sufficient contrast between the text and the background. Do not add drop shadows, an outline or stroke to the text.
The text should be of sufficient size to be readable at a normal viewing distance (computer screen, iPhone etc) for the target device.
Arvo can be used for student generated content and to enhance creativity in unstandardised videos.