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Logo

University of Nottingham - logo

Our logo is more than a graphic device. It’s our history and values instilled in a symbol that’s recognised globally. We need to make sure we use it properly.

Front cover of the University of Nottingham Research brochure
University of Nottingham branded promotional displays at a Higher Education fair
 

Downloads

 

By downloading these files, you confirm that you have read the guidance on this page and agree to abide by it. 

 

Logo toolkit (ZIP)

 

 

More information

Using our logo with pride

Our logo deserves prominence. Let’s give it the space to make an impact.

Consistency is everything. Some simple rules help us use our logo to great effect.

The logo comprises three essential elements:

  • Castle square
  • Logo type
  • Location line

Image showing the elements of the University of Nottingham logo including the castle square, logotype and location line.

The logo and symbol are protected trademarks and always used together (except for specific exceptions shown in the gallery of examples). Consistency must be upheld to ensure brand integrity, however, the need for flexibility in design is recognised to meet the demands of different media and applications. In these rare situations, prior approval for any changes to the standard logo must be sought from the Chief Marketing and Communications Officer.

Use JPEG/EPS (CMYK) for print and PNG/EPS (RGB) for screens. 

 

Colour versions

Always use our full colour primary logo whenever possible.

In the context of single colour printing we have a single colour version of the logo. This is available in blue, black or white.

This should only be used on stationery, merchandise and forms.

Before using the single colour version of the logo please speak to Corporate Marketing for approval.

Image showing how the University of Nottingham logo can be used in limited colour applications including pens, notebooks and tshirts

 

File formats

Logos are available in JPEG, EPS, PNG and EPS formats. 

We provide all logos with and without bleed and crop marks to help with artwork for print.  

Contact Corporate Marketing for bleed/crop mark logos

 

Positioning and exclusion zone

Positioning

The primary position is top left, flush in the corner. In rare cases where it’s not possible, for example, railing banners with eyelets, apply the full exclusion zone. 

Image showing positioning of the University of Nottingham logo. The logo should be top left, flush in the corner.

Exclusion zone

The exclusion zone gives the logo space to breathe and make an impression, with a depth of 50% of the castle square, below and to the right of the logo. This rule also applies when the logo is over an image.

Image showing the exclusion zone around the University of Nottingham logo. This should be a depth of 50% of the castle square, below and to the right of the logo 

Bleed version

There is a bleed version of the logo which should be used in print materials. All logos are available with and without bleed and crop marks.

Bleed version of the University of Nottingham logo 

Inset logo and clear space 

This applies if our logo appears alongside others as a sponsor or partner. In this situation, the exclusion zone extends around all sides to a depth of 50% of the castle square.

Image shows an example of how to use the University of Nottingham logo alongside sponsors or partners. There should be an exclusion zone around all sides to the depth of 50% of the castle square. 

 

Logo sizes

Logo sizes in print
 Paper size Logo width
 A5  50mm
 A4  60mm
 A3  90mm
A2 130mm
A1 180mm
A0 255mm

If bigger than 90mm please ensure everything is proportional. 

At less than 30mm we remove the locations line. This is to ensure legibility.

Contact Corporate Marketing if you plan to use it at 30mm or under.

Logo sizes online
 Placement Logo size
 Website – desktop 243 x 90px
 Website – mobile  77 x 77px (castle square only)
 Favicon and app icon  32 x 32px (castle square only)

 

 

Using our logo – dos and don'ts

Our logo must be used accurately. The examples below show the dos and don'ts of the logo in use.

Dos

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This example shows the correct version of the logo for the background.

Image showing the University primary logo used on a background with a coloured image. The logo is still legible. 

Coloured imagery or solid background colours are ok, as long as our logo is legible. 

The University primary logo used on a light image background with a clear area around the logo 

Light image backgrounds should use our primary logo with clear image areas for the logo.

The University primary logo on a blue gradient background. 

This example shows the correct version of the logo for the background.

The University of Nottingham primary logo with white text used on a black background.

Contrast between the background and the logo is essential.

The University primary logo with white text used on a dark image background

Dark image backgrounds should use our reversed logo (with white text) with clear image areas for the logo. 

Don'ts

University of Nottingham primary logo blending in to the background colours.  

This example shows the logo visually blending into the background colours. 

University of Nottingham primary logo being obscured by the background image 

Make sure you use the correct version of the logo for the background colour.

University of Nottingham logo being obscured by a complex background image 

Never compromise the legibility of our logo by allowing complex images to sit behind it. 

University of Nottingham primary logo with white text blending into the background colours

This example shows the logo visually blending into the background colours.

University reversed logo blending on to the grey background colour

Make sure you use the correct version of the logo for the background colour. 

University of Nottingham reversed logo being obstructed by the complex image behind it

Never compromise the legibility of our logo by allowing complex images to sit behind.

 
 

 

 
 
 

External Relations

University of Nottingham
C Floor, Pope Building (Rooms C2-C10)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5151
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