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Use text on screen to give your audience key information, such as the name and job description of an interviewee, or the location of a scene. Text should be used sparingly to enhance the content of your video – avoid overcrowding the shot. It is also important to consider the platform you are using to share your video. Expand the sections below for further detail.
Text and captions can be overlaid onto the image to highlight key areas – see examples below. Always place captions away from the main action in the image and set them at 12px in size.
The hex codes for the four-point gradient strip are as follows:
Opacity should be set at 100%.
The University nameplate – also known as the lower third – should be used to introduce people the first time they appear on screen. This takes the form of their name and their position or area of study at the University underneath.
Please use Circular font in 23px size and colour #1a296b for the name in the top line. For the job title on line two, please use the same font in 17px size and colour #005597. If you do not have a license for Circular, please use the system fonts as suggested in the typography guidance.
In student-generated videos, the relaxed version of the nameplate is preferable. This can be used as a static image or with motion. When motion is used please take the approach of less is more – transitions such as wipe are recommended.
Please use Arvo font for this nameplate. For the name in the top line set the text to 32px; use 23px for the second line. To ensure legibility, use an 80% faded black gradient behind the text.
Click here to download nameplate templates.
When producing captions for social videos you need to consider the optimum length of characters per caption.
Every social media platform is different. Formats and the platform's approach to elements such as captioning style change all the time. The captions should therefore be created in line with best practice for the platform on which the video will be published.
Creativity can be injected into the way the videos are captioned, but always use the correct colour palette and font. Below are three examples of how this could look.
When using our primary font Circular, always use a sufficient contrast between the text and the background. Do not add drop shadows, an outline or stroke to the text.
The text should be of sufficient size to be readable at a normal viewing distance (computer screen, iPhone etc) for the target device.
Arvo can be used for student generated content and to enhance creativity in unstandardised videos.
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