Nottingham University Business School
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Claire Jane Ingram

BA (Hons) 2:1 - Management Studies, University of Nottingham (2012); MSc Distinction - Corporate Social Responsibility, University of Nottingham (2013).

Room: B44 (South Building)
Tel: +44 (0) 115 8467752

Current Status: Submitted
Year of Registration: 2013
Expected Completion Date: /09/2016

Primary Funding Source:

Research Topic:
Ethical Agency within the Responsible Tourism Experience

Research Details:
Responsible tourism is becoming increasingly popular, with tourists seeking authentic holiday experiences that incite environmental and socio-cultural benefits for both the host and guest. Yet, to date, our understanding of the 'responsible tourist' is limited. Much of the previous literature has assumed that responsible consumers exist 'out there' as a viable market segment, demarcated by demographic, psychographic and behavioural traits. By disregarding the subject's voice in this way, little is known about how tourists embed the responsible experience into their personal identity projects.

This research addresses the issues of identity and power in tourists' discourse. Firstly, it explores how tourists construct responsible tourism as a self-affirming practice; with a particular focus on how responsibility is framed in terms of self-other relations. Secondly, it considers how tourists' responsibility is mediated by a marketization process. Here, the study is attuned to the potential for the market to limit tourists' experience of responsibility (and self-autonomy), and seeks to explore how such tensions are negotiated and resolved.

Research Supervisor/s: Robert Caruana and Scott McCabe

Division: Marketing

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