Nottingham University Business School
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Leticia Cortes Ferreira

BA Distinction - Business Administration, PUCSP (Brazil) MA Distinction - Corporate Social Responsibility, The University of Nottingham

Room: B34 (South Building)
Tel: +44 (0) 115 8466378

Current Status: Completed
Year of Registration: 2012
Expected Completion Date: /09/2015

Primary Funding Source:
Nottingham/CAPES PhD Scholarship for Research Excellence from Brazil

Research Topic:
The emergence of hybridity in organizations – A micro-perspective on institutional logics as cultural resources

Research Details:
This research aims to to extend our knowledge about the role of the micro-level and the use of institutional logics as cultural resources in the emergence of hybridity within organizations.
Academic interest in hybrid organizations has increased in recent years. However, most articles on the subject focus on how these organizations respond to competing aspects (often logics), assuming conflict that mitigates hybrids' potential to survive and succeed. Although I understand the importance of these studies, I argue that survival and success might also be a consequence of the way the organization is established as a hybrid. Yet, little attention has been given to how hybridity emerges in organizations.
Through an ethnographic study of a unique community interest company (CIC) I shed light on how employees use multiple logics as cultural resources to organize the CIC's form and identity. As a consequence, multiple versions of these organizational aspects are created and hybridity instituted.
Overall, I present a nuanced understanding of how hybridity emerges, hopefully contributing to the survival and success of these and other organizations that must deal with multiplicity

My research is an ethnographic study focusing on an establishing community interest company (CIC) that coordinates eight social enterprises in different industries. It explores how both organization and employees make use of multiple institutional logics to construct meaning that suits particular aims. Further, it highlights various organizational consequences resulting from this process, including potentially positive ones.

Research Supervisor/s: Robert Caruana, Isobel O'Neil and Laurie Cohen

Division: Marketing

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