Nottingham University Business School
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Data Donation for Public Good

Project - Data Donation

How could donated data help our society?

Data is a rich source of people’s habits – shopping data from loyalty cards, for example, can reflect our diet. If people donate their personal data for research, analysis of it can provide scope to improve everything from understandings of the dietary pre-cursors to diabetes to the impact of lifestyle on heart disease.

But there are vital issues around the collection and use of personal data that must be addressed. This research project examines a number of these issues discussing the implications of these results in terms of data sharing practices.

Nottingham University Business School

Jubilee Campus

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