Nottingham University Business School
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Dynamic Topic Modelling for Consumer Segmentation

Project - Dynamic Topic

The importance of meaningful segmentation of consumers from a retail perspective cannot be overstated. Current approaches, however, oversimplifie the situation, most notably by aggregating away time, conflating behaviour based on temporal differences – despite the fact that time, in for example the form of seasons and holidays, has a well known influence on retail behaviour.

Addressing this, a novel technique has been developed. The approach has since been evaluated and applied internationally within two retail companies, considering both consumer and store segmentation and description.

Nottingham University Business School

Jubilee Campus

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