Mapping Money Movement: New Methods
Understanding population level money flows around a city has significant potential to drive both policy implications and economic activity. An example of the former is the detection of vulnerable sub-populations while an example of the latter is its use in market intelligence for things such as retail store location.
Typically not available, or available only to a limited degree by survey, this project aims to:
- develop methods for deriving population level money flows from incidentally collected mobile money payments (both consumer and overall),
- join this with mobility information from concurrently running projects to develop a standalone geo-demographic data product and
- highlight its utility in the use case of retail store location planning.
Repurposing mobile money data from a leading provider within an African city the project first considered the task of identifying informal sellers as these need to be filtered out when considering consumer money flows and/or explicitly taken into consideration when considering economic activity measurements and indicators. The work was recently presented and is currently been incorporated with mobility geo-demographic data evaluating the approach to generate data through its measurable ability to aid store location planning.