This online webinar is designed for graduates interested in applying for Nottingham University Business School's MSc International Tourism Management and Marketing.
If you are interested in a career in global tourism and thinking about applying for this MSc, attending this open event will help you to decide.
The event includes a mini lecture and an introduction to the MSc course.
Mini lecture: Making tourism more sustainable - the role of marketing
Professor Scott McCabe, renowned international tourism marketing expert, will talk about the difference sustainability marketing can make to tourism marketing.
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism.
Sustainability marketing can, however, use marketing skills and techniques to good purpose by:
- understanding market needs
- designing more sustainable products
- identifying more persuasive methods of communication to bring behavioural change.
MSc course overview
The Director of MSc International Tourism Management and Marketing, Dr Carol Zhang, will provide an overview of the programme.
There will be plenty of time for Q&A at the end.
After you register for the webinar, you will receive a confirmation email including the webinar link.