Nottingham University Business School
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Dr Andrew Greenman

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BA (Hons) (Lancaster University), MSc (Nottingham Trent), Associate Teaching Programme (Nottingham), PhD (University of Nottingham)
Assistant Professor in Entrepreneurship and Small Business

Department: Haydn Green Institute for Innovation and Entrepreneurship
Centre/Institute: The Haydn Green Institute for Innovation and Entrepreneurship
Tel: +44 (0) 115 9515266
Location: B25 (South Building, Jubilee Campus)

Andrew completed a doctorate sponsored by the Economic and Social Research Council at Nottingham University Business School (2008) He then joined the Small Business Research Centre, Kingston University as a Research Associate. The post was sponsored by the National Endowment for Science, Technology and Arts (NESTA) to study innovation education in secondary education. Since joining NUBS as an Assistant Professor (2009) Andrew has authored over 20 conference papers and published in peer reviewed journals including: Journal of Business Ethics, International Small Business Journal, Entrepreneurship and Regional Development and the Journal of Technology Tr ansfer. He has supervised 5 PhD students to completion, including students sponsored by the ESRC and the Vice-Chancellor's International Scholarship. Andrew's research primarily draws on sociological theory and is qualitative. Andrew has also held multiple administration and management roles. These include Pathway co-ordinator (Management and Business) for the ESRC sponsored Midlands Graduate School and Co-Deputy Director of the NUBS Doctoral Programme (twice). Andrew was Director for Executive Education (2015-2017) during which time he designed and delivered leadership and management programmes for Gleeds, Tarmac, Nottingham City Council (Growth 100), the Higher Education Innovation Fund (HEIF) and China South Railways (with NUBS-China). These programmes provided income and were critical for accreditation (EQUIS).

Prior to his academic career Andrew was a Senior Analyst in the London office of US based IT and Telecoms consultancy The Yankee Group. He provided research a nd consultancy on emerging digital media technologies for telecommunication providers, the investment community, media conglomerates and national regulatory agencies. Andrew was the founder of a music consultancy which licensed original compositions (including his own) to record labels, film makers, advertising agencies and directly to clients such as Shiseido, Mercedes and Heineken. Andrew was also co-director of EcoEscape a Community Interest Company (social enterprise) which raised two rounds of social investment from Un.Ltd to publish print and digital guides promoting sustainable tourism in the UK and Ireland.

Areas of Expertise
Entrepreneurship, New Venture Creation, Entrepreneurial Strategy

Administrative Roles
ESRC DTC Pathway Co-ordinator (Management)

Andrew is currently the module convenor for Launching New Ventures a core 20 credit module for the MSc Entrepreneurship, Innovation and Management (EIM) programme. He also supervises business plans for the EIM students.

Andrew is module convenor of the following modules:


Launching New Ventures (BUSI4532)

Details of all modules can be found on MyNottingham

Andrew mainly draws on sociological theory to research entrepreneurship. He has researched identity, boundary work, new venture creation, strategy formation, social enterpri se and equity investment. He has experience of researching entrepreneurship in multiple contexts including the cultural industries, digital sector and Africa (Mozambique, Nigeria). Andrew is currently researching entrepreneurial households, neurodiversity and tourism entrepreneurship.

Andrew is currently supervising the following Research Students:

Victor Chukwuemeka Udeozor

The following lists my publications from 2014 to the present day.

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Nottingham University Business School

Jubilee Campus

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