Nottingham University Business School
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Professor Robert Caruana

Undergraduate Business Administration, DipRes, PhD (ESRC Scholarship)
Professor of Business Ethics/Responsible Business

Division: Strategy and International Business
Centre/Institute: International Centre for Corporate Social Responsibility
Tel: +44 (0) 115 8466798
Location: B09 (North Building, Jubilee Campus)

Robert Caruana is a Professor of Business Ethics at Nottingham University Business School. His research explores issues of morality, responsibility, freedom and power in corporate and consumer discourse.

Research Interests
My research focuses on the moral dimensions of the corporate-consumer interface. In this I have developed new ways of thinking about consumption and morality by considering the views of alternate academic disciplines. Much of my research is focussed on the moral dimensions of consumption in the tourism market, where human rights, exploitation, socio-economic exclusion, resource allocation and sustainability are pressing global concerns. Here, my research explores how corporate communications shape moral concepts such as responsibility and freedom, and how this implicates various constituents (e.g. consumers, environment, employees and communities). This has enabled methodological insights into how consumer's responsibility knowledge is constructed and organised by corporations through text and language.

Consumer Social Responsibility; Responsible Tourism; Critical Discourse Analysis; Corporate Communications

Administrative Roles
ICCSR - Director of the International Centre for Corporate Social Responsibility
I am module convenor of the following modules:


Business Ethics (N13601)


Business Ethics (N14X15)

Details of all modules can be found on MyNottingham


Publications from 2005 to the present day

Journal Articles

Caruana, R., Glozer, S and Eckhardt, G. (2019), "'Alternative Hedonism': Exploring the Role of Pleasure in Moral Markets", Journal of Business Ethics, forthcoming 2019.

Glozer, S.; Caruana, R.; Hibbert, S. (2018), "The Never-Ending Story: Discursive Legitimation in Social Media Dialogue", Organization Studies, pp. 1-26.

Ingram, C.; Caruana, R.; McCabe, S. (2017), "PARTicipative Inquiry for Tourist Experience", Annals of Tourism Research, Vol.65, pp.13-24.

Caruana, R.; Carrington, M.; Chatzidakis, A. (2016), "Beyond the attitude-behaviour gap: novel perspectives in consumer ethcis (Introduction to the Research Symposium)", Journal of Business Ethics, Vol.6(2), 215-219, DOI 10.1007/s10551-014-2444-9.

Fitchett, J.; Caruana, R. (2015), "Exploring the Role of Discourse in Marketing and Consumer Research", Journal of Consumer Behaviour, Vol.14(1), 1-12.

Caruana, R.; Glozer, S.; Crane, A.; McCabe, S. (2014), "Tourists Accounts of Responsible Tourism", Annals of Tourism Research, Vol.46, pp. 115-129.

Caruana, R.; Chatzidakis, A. (2013), "Consumer Social Responsibility (CnSR): Towards A Multi-Level, Multi-Agent Conceptualization of the "Other CSR"", Journal of Business Ethics, Vol.113 (4), pp. 1-16, DOI: 10.1007/s10551-013-1739-6.

Roper, S.; Caruana, R.; Medway, D.; Murphy, P. (2013), "Constructing luxury bands: exploring the role of consumer discourse", European Journal of Marketing, Vol.47 (3/4), pp. 375-400.

Caruana, R.; Crane, A. (2011), "Getting away from it all: exploring freedom in tourism", Annals of Tourism Research, Vol.38 (4), pp. 1495-151.

Caruana, R.; Crane, A. (2008), "Constructing consumer responsibility: exploring the role of corporate communications", Organization Studies, Vol.29 (12), pp. 1495-1519.

Caruana, R.; Crane, A.; Fitchett, J. (2008), "Paradoxes of consumer independence: a critical discourse analysis of the independent traveller", Marketing Theory, Vol.8 (3), pp. 253-272.

Caruana, R. (2007), "Morality in consumption: towards a multidisciplinary perspective,' Journal of Marketing Management", Journal of Marketing Management, Vol.23, pp. 207-225.

Caruana, R. (2007), "A Sociological Perspective of Consumption Morality", Journal of Consumer Behaviour, Vol.6/5, pp. 287-304.

Chapters in Books

Caruana, R, (2018), "The Role of Discourse Analysis in Researching Severe Labour Exploitation, proceedings of the British Academy", Oxford University Press, forthcoming 2018.

Caruana, R. (2018), "The Role of Discourse Analysis in Researching Severe Labour Exploitation", in Researching Forced Labour in the Global Economy Methodological Challenges and Advances, Oxford University Press.


Caruana, R.; Crane, A,; Ingram, C. 2018, "Modern Slavery: The Role of Prototypes in Categorizing Extreme Labor Exploitation", in Academy of Management Annual Meeting Proceedings.

Caruana, R.; Singleton, S.; Hibbert, S.; Le Beller, M. 2013, "Corporate-Consumer Communication: Exploring Dialogue and Dialectics.", at The Co-Construction of Citizenship, EGOS, Toronto..

Singleton, S.; Hibbert, S.; Caruana, R. 2012, "From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and Corporate Social Responsibility.", at Corporate Responsibility Research Conference, BEM - Bordeaux Management School. Best paper prize.

Singleton, S.; Hibbert, S.; Caruana, R. 2012, "Co-creating CSR Knowledge in Corporate-Consumer Communication: From Monologue to Dialogue", at International Colloquium on Relationship Marketing, Nottingham Trent University. Best paper prize..



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667