Nottingham University Business School
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Dr Robert Cluley

BSc (Hons) (Lancaster University), MA (Nottingham), MSc (Leicester University), PhD (Leicester University), PGCHE (Leicester University)
Associate Professor in Marketing

Division: Marketing
Centre/Institute: N/LAB
Tel: +44 (0) 115 8466693
Location: B78b (North Building, Jubilee Campus)

Robert joined Nottingham University Business School in 2012. Prior to this he worked at the School of Management at the University of Leicester. He holds a BSc (Hons) Management from Lancaster University, an MA Critical Theory awarded by the University of Nottingham, an MSc Management Research from the University of Leicester and was awarded his PhD by the University of Leicester. His doctoral research was funded by the ESRC and investigated the nature of cultural production in the music industries. His thesis, supervised by Professor Martin Parker and Dr Nick Ellis, was examined by Professor Alan Bryman and Professor Carl Rhodes.

Research Interests
Advertising regulation; Advertising technologies; Creative organizations and buildings.

Administrative Roles
Director of MSc Programmes

External Exminerships & Validations
2012 - Ongoing    Fellow of The Higher Education Academy
2014 - 2017    External Examiner UG/PG Marketing (Aberystwyth University)
Current Research Activities
Robert's main research focuses on the nature of contemporary marketing and business practices. His recent work in this area explores marketing in the real world. On-going studies include: A study into consumer insight practices.

Through a British Academy grant he has completed an ethnography with a leading adtech company exploring how data is turned into brand insights.

An exploration of the changing nature of the marketing labour market through a review of marketing job adverts using machine learning.

An analysis of marketing worker's use of social media. This study explores how marketing workers represent their work on social media.

The regulation and marketing shaping.

These studies explore how consumer markets are created, shaped and maintained. He discusses his research on the Social Studies of Marketing blog.

International Collaborations, Organisation & Contributions
2013 - 2013    Track Chair 'Psychoanalysis and Marketing' Macromarketing Conference, Toronto
2008 - 2010    ESRC +3 Open Competition Doctoral Research Scholarship
2006 - 2008    Critical Management Studies Research Scholarship, University of Leicester
2008 - 2008    Visiting PhD Researcher (April-August), Copenhagen Business School
2011 -      Best paper, Academy of Marketing Conference 2011 (Critical marketing stream)
I am currently supervising the following Research Students:

Heppy Millanyani
Myria Kkalis

Publications from 2005 to the present day

Journal Articles

Cluley, R. (2018), "Complaining about rivals: indifference, cooperation and competition in the governance of advertising", Regulation and Governance, forthcoming 2018.

Cluley, R. (2018), "The construction of marketing measures: the case of viewability", Marketing Theory, forthcoming 2018.

Cluley, R.; Green, W. (2018), "Social representations of marketing work: advertising workers and social media", European Journal of Marketing, forthcoming 2018.

Heath, T; Cluley, R; and O'Malley, L. (2017), "Beating, ditching and hiding: consumers' everyday resistance to marketing", Journal of Marketing Management, Vol.33 (15-15), pp. 1281-1303.

Payne, J.; Korczynski, M.; Cluley, R. (2017), "Hearing music in service interactions: A theoretical and empirical analysis", Human Relations, forthcoming 2017.

Cluley, R. (2016), "The depiction of marketing and marketers in the news media", European Journal of Marketing, Vol.50 (5/6), pp. 752-769.

Cluley, R, (2015), "Unwilling theory: A response to Hughes' "Looking Elsewhere"", Organization, Vol.22(6), 788-792.

Cluley, R.; Brown, S. (2015), "The individualised consumer sketching the new mask of the consumer", Journal of Marketing Management, Vol.31, pp. 107-122.

Cluley, R, (2014), "Sexual fetishism in organizations: The case of journal list fetishism", Organization, Vol.21(3), 314-328.

Cluley, R. (2014), "Comsumption and repression", Marketing Theory, Vol.15 (3), pp. 365-379.

Green, W.; Cluley, R. (2014), "Fields of radical innovation making sense of organizational cultures and radical innovation", Industrial Marketing Management, Vol.43 (8), pp. 1342-1350.

Cluley, R. (2013), "Downloading deviance symbolic ineractionism and unauthorised file-sharing", Marketing Theory, Vol.3, pp. 263-274.

Cluley, R. (2013), "What makes a management buzzword buzz?", Organization Studies, Vol.34 (1), pp. 33-43.

Cluley, R. (2012), "Art Words and Art Worlds: The Methodological Importance of Language Use in Howard S. Becker's Sociology of Art and Cultural Production", Cultural Sociology, Vol.6 (2), pp. 201-216.

Cluley, R.; Dunne, S. (2012), "From commodity fetishism to commodity narcissism", Marketing Theory, Vol.12 (3), pp. 251-265.

Cluley, R. (2011), "The Organization of Santa: Fetishism, Ambivalence and Narcissism", Organization, Vol.18 (6), pp. 777-792.

Cluley, R.; Harvie, D. (2011), "Comment on David Graeber's "Consumption"", Current Anthropology, Vol.52 (4), pp. 502-503.

Cluley, R. (2009), "Chained to the Grassroots: The Music Industries and DCMS", Cultural Trends, Vol.18 (3), pp. 213-225.

Cluley, R. (2009), "Engineering great moments: The production of live music", Consumption, Markets and Culture, Vol.12 (4), pp. 373-388.

Crook, C; Cluley, R, (2009), "The teaching voice on the learning platform: seeking classroom climates within a virtual learning environment", Learning, Media and Technology, Vol.34(3), 199-213.

Cluley, R. (2008), "The Psychoanalytic Relationship between Leaders and Followers", Leadership, Vol.4 (2), pp. 201-212.

Chapters in Books

Coogan, T.; Cluley, R. (2015), "Servicescapes, People, Brands, and Marketing Management Looking to the Future of Consumer Disability Research Through Disability Studies", in Bolt, D. and Penketh, C (ed) Disability, Avoidance and the Academy, Routledge.

Coogan, T; Cluley, R, (2015), "\"Servicescapes, People, Brands, and Marketing Management Looking to the Future of Consumer Disability Research Through Disability Studies\"", in UK, Routledge.

Cluley, R. (2010), "Critical Theory", in Tadajewski, M, MacLaran, P, Parsons, E and Parket, M (ed) Key Concepts in Critical Management Studies, pp. 92-96, London: Sage.


Avram, G., Goulding, J., Cluley, R. 2017, "Outdoor Advertising and Daily Journeys to School", in World Social Media Conference, 2017, Washington DC..

Kkalis, M.; Smith, A.; Cluley, R. 2015, "Exploring organisational cross-functional processes in transforming customer data into marketing strategy", in British Academy of Management, BAM conference , Portsmouth, UK.

Coogan, T; Cluley, R, 2013, "Wants and Needs: Disability and Marketing", in Avoidance and the Academy Conference, Liverpool Hope University.

Cluley, R; Coogan, T, 2012, "Marketing and the production of disability", in 37th Annual Macromarketing Conference, Freie Universitšt Berlin.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667