Nottingham University Business School
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Dr Robert Cluley

BSc (Hons) (Lancaster University), MA (Nottingham), MSc (Leicester University), PhD (Leicester University), PGCHE (Leicester University)
Associate Professor in Marketing

Division: Marketing
Centre/Institute: N/LAB
Tel: +44 (0) 115 8466693
Location: B78b (North Building, Jubilee Campus)

Robert joined Nottingham University Business School in 2012. Prior to this he worked at the School of Management at the University of Leicester. He holds a BSc (Hons) Management from Lancaster University, an MA Critical Theory awarded by the University of Nottingham, an MSc Management Research from the University of Leicester and was awarded his PhD by the University of Leicester. His doctoral research was funded by the ESRC and investigated the nature of cultural production in the music industries. His thesis, supervised by Professor Martin Parker and Dr Nick Ellis, was examined by Professor Alan Bryman and Professor Carl Rhodes.

Research Interests
Advertising regulation; Advertising technologies; Creative organizations and buildings.

Administrative Roles
Director of MSc Programmes
I am module convenor of the following modules:


Branding and Advertising (N12413)


Branding and Marketing Communications (N14J05)

Details of all modules can be found on MyNottingham

Current Research Activities
Robert's main research focuses on the nature of contemporary marketing and business practices. His recent work in this area explores marketing in the real world. On-going studies include: A study into consumer insight practices.

Through a British Academy grant he has completed an ethnography with a leading adtech company exploring how data is turned into brand insights.

An exploration of the changing nature of the marketing labour market through a review of marketing job adverts using machine learning.

An analysis of marketing worker's use of social media. This study explores how marketing workers represent their work on social media.

The regulation and marketing shaping.

These studies explore how consumer markets are created, shaped and maintained. He discusses his research on the Social Studies of Marketing blog.
I am currently supervising the following Research Students:

Heppy Millanyani
Nora Alafaleg
Reem Muaid

Publications from 2005 to the present day

Journal Articles

Cluley, R.; Green W.; Owen, R. (2019), "The changing role of the marketing researcher in the age of digital technology", International Journal of Market Research, forthcoming 2019.

Cluley, R; Nixon, E. (2019), "What is an advert? A sociological perspective on marketing media", Marketing Theory, forthcoming 2019.

Cluley, R. (2018), "Complaining about rivals: indifference, cooperation and competition in the governance of advertising", Regulation and Governance, pp. 1.12.

Cluley, R. (2018), "The politics of consumer data", Marketing Theory, forthcoming 2018.

Cluley, R. (2018), "The construction of marketing measures: the case of viewability", Marketing Theory, Vol.18 (3), pp. 287-305.

Cluley, R.; Green, W. (2018), "Social representations of marketing work: advertising workers and social media", European Journal of Marketing, forthcoming 2018.

Heath, T; Cluley, R; and O'Malley, L. (2017), "Beating, ditching and hiding: consumers' everyday resistance to marketing", Journal of Marketing Management, Vol.33 (15-15), pp. 1281-1303.

Payne, J.; Korczynski, M.; Cluley, R. (2017), "Hearing music in service interactions: A theoretical and empirical analysis", Human Relations, Vol.70 (12), pp. 1471-1441.

Cluley, R. (2016), "The depiction of marketing and marketers in the news media", European Journal of Marketing, Vol.50 (5/6), pp. 752-769.

Cluley, R, (2015), "Unwilling theory: A response to Hughes' \"Looking Elsewhere\"", Organization, Vol.22(6), 788-792.

Cluley, R.; Brown, S. (2015), "The individualised consumer sketching the new mask of the consumer", Journal of Marketing Management, Vol.31, pp. 107-122.

Cluley, R, (2014), "Sexual fetishism in organizations: The case of journal list fetishism", Organization, Vol.21(3), 314-328.

Cluley, R. (2014), "Comsumption and repression", Marketing Theory, Vol.15 (3), pp. 365-379.

Green, W.; Cluley, R. (2014), "Fields of radical innovation making sense of organizational cultures and radical innovation", Industrial Marketing Management, Vol.43 (8), pp. 1342-1350.

Cluley, R. (2013), "What makes a management buzzword buzz?", Organization Studies, Vol.34 (1), pp. 33-43.

Cluley, R. (2013), "Downloading deviance symbolic ineractionism and unauthorised file-sharing", Marketing Theory, Vol.3, pp. 263-274.

Cluley, R. (2012), "Art Words and Art Worlds: The Methodological Importance of Language Use in Howard S. Becker's Sociology of Art and Cultural Production", Cultural Sociology, Vol.6 (2), pp. 201-216.

Cluley, R.; Dunne, S. (2012), "From commodity fetishism to commodity narcissism", Marketing Theory, Vol.12 (3), pp. 251-265.

Cluley, R. (2011), "The Organization of Santa: Fetishism, Ambivalence and Narcissism", Organization, Vol.18 (6), pp. 777-792.

Cluley, R.; Harvie, D. (2011), "Comment on David Graeber's "Consumption"", Current Anthropology, Vol.52 (4), pp. 502-503.

Cluley, R. (2009), "Engineering great moments: The production of live music", Consumption, Markets and Culture, Vol.12 (4), pp. 373-388.

Cluley, R. (2009), "Chained to the Grassroots: The Music Industries and DCMS", Cultural Trends, Vol.18 (3), pp. 213-225.

Crook, C; Cluley, R, (2009), "The teaching voice on the learning platform: seeking classroom climates within a virtual learning environment", Learning, Media and Technology, Vol.34(3), 199-213.

Cluley, R. (2008), "The Psychoanalytic Relationship between Leaders and Followers", Leadership, Vol.4 (2), pp. 201-212.

Chapters in Books

Coogan, T.; Cluley, R. (2015), "Servicescapes, People, Brands, and Marketing Management Looking to the Future of Consumer Disability Research Through Disability Studies", in Bolt, D. and Penketh, C (ed) Disability, Avoidance and the Academy, Routledge.

Coogan, T; Cluley, R, (2015), "\"Servicescapes, People, Brands, and Marketing Management Looking to the Future of Consumer Disability Research Through Disability Studies\"", in UK, Routledge.

Cluley, R. (2010), "Critical Theory", in Tadajewski, M, MacLaran, P, Parsons, E and Parket, M (ed) Key Concepts in Critical Management Studies, pp. 92-96, London: Sage.


Avram, G., Goulding, J., Cluley, R. 2017, "Outdoor Advertising and Daily Journeys to School", in World Social Media Conference, 2017, Washington DC..

Kkalis, M.; Smith, A.; Cluley, R. 2015, "Exploring organisational cross-functional processes in transforming customer data into marketing strategy", in British Academy of Management, BAM conference , Portsmouth, UK.

Coogan, T; Cluley, R, 2013, "Wants and Needs: Disability and Marketing", in Avoidance and the Academy Conference, Liverpool Hope University.

Cluley, R; Coogan, T, 2012, "Marketing and the production of disability", in 37th Annual Macromarketing Conference, Freie Universitat Berlin.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667