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Nottingham University Business School
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Dr Zsofia Toth

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BA (University of Corvinus), PhD (Manchester Business School)
Assistant Professor in Marketing

Division: Marketing
Centre/Institute: Centre for Research in the Behavioural Sciences
E-mail: Zsofia.Toth@nottingham.ac.uk
Tel: +44 (0) 115 8466192
Location: B76 (North Building, Jubilee Campus)

Do good things and do them well - this is my inspirational motto. My principal research domain is business networks and relationships as I consider this to be a key driver for enhancing business performance. My research role involves helping to solve managerial problems, be methodologically sound and creative, and teaching helps to collaboratively share and recreate this knowledge. My preference is to maintain a dual role of knowledge sharing at academia and creating impact that can inform managerial practices. I'm especially interested in buyer-supplier relationships, B2B marketing, entrepreneurial firms and SMEs. I have prior industry experience in market research and in marketing at an international level; I have also done business coaching for entrepreneurs and SMEs.


Areas of Expertise
Principal research interests include organisational attractiveness, business networks, servitization, organisational buyer/supplier behaviour, tensions, trust, corporate reputation, B2B digital marketing, value co-creation, as well as quantitative and qualitative methods.

Administrative Roles
Director of International Study & Student Mobility

I have teaching experience at UG, Masters, MBA and exec MBA in the UK as well as the MBA program of the University in Singapore. Among other modules, I taught Marketing for Entrepreneurial Firms for UG students, Business-to-Business Marketing, and Strategic Marketing in the Digital Age for MSc students as well as Strategic Market Relations for the MBA. I currently supervise PhD students in B2B marketing and service innovation topics.

Zsofia is module convenor of the following modules:


MSc

Business to Business Marketing (BUSI4435)


Details of all modules can be found on MyNottingham

My principal research interests include organisational attractiveness, business networks, servitization, entrepren eurial firms and SMEs, organisational buyer/supplier behaviour, tensions, trust, reputation, B2B digital marketing, value co-creation, as well as innovative methodologies such as QCA, NCA and SNA. I am on the editorial and review boards of the journals Industrial Marketing Management (IMM) and Journal of Business Research (JBR) and has published in IMM, JBR, the International Journal of Operations and Production Management and Annals of Tourism Research. For the creation of impact I have worked closely with companies in the Midlands, for instance, in the aerospace, retail, and hospitality sectors.

Zsofia is currently leading on the following projects:

  • Improve accessibility and flexibility of counselling through digitally enhanced counselling service delivery models during and beyond COVID-19


Zsofia is currently supervising the following Research Students:

YingJia Huang
 

Older Publications



Older Publications

Conferences

Toth, Z.; Naude, P.; Henneberg, S. 2013, "Understanding Relational Customer Attractiveness from the Supplier Perspective", at 6th International Conference on Business Market Management (BMM), Bamberg, Germany, 2013.

Toth, Z.; Thiesbrummel, C.; Naude, P.; Henneberg, S. 2013, "Sitting on the Other Side of the Table: Assessing the Relational Attractiveness of the Customer (RAC) Applying Fuzzy Set QCA", at IMP Conference, Atlanta, United States, 2013.

Toth, Z.; Mandjak, T.; Szalkai, Z.; Simon, J. 2012, "The Relevance of - Value Elements - in Dyadic Buyer-Seller Relationships. Establishing the Construct -Relationship Picture", at IMP Conference, Rome, 2012.

Toth, Z.; Naude, P.; Henneberg, S. 2012, "Relational Attractiveness (RA) and its Impact on Firms' Ability to Build and Maintain Business Relationships", at ISBM Academic Conference, Chicago, United States, 2012.

Toth, Z.; Naude, P.; Henneberg, S.; Mandjak, T. 2012, "A Business-to-Business Love Story? - Relational Attractiveness (RA) and its Impact on the Firms` Ability to Build Up and Maintain Business Relationships", at IMP Conference, Rome, 2012.

Toth, Z.; Simon, J.; Mandjak, T. 2011, "The Role of Trust in the B2B Cooperation of the Hungarian Banking Association", at IMP Conference, Glasgow, 2011.



Recent Publications

Journal Articles

Toth, Z.; Liu, M.; Luo, M.; Braziotis, C. (2020), "The role of social media in managing supplier attractiveness: An investigation of business-to-business markets", International Journal of Operations and Production Management, Vol.40(5), pp. 625-646.

Toth, Z.; Naude, P.; Henneberg. S.C.; Diaz Ruiz, C. (2020), "The strategic role of corporate online references: Building social capital through signaling in business networks", Journal of Business and Industrial Marketing, forthcoming 2020.

Toth, Z; Dul, J; Chunxiao, L. 2019, "Necessary condition analysis in tourism research", in Annals of Tourism Research.

Toth, Z; Nieroda, M; Koles, B. (2019), "Becoming a more attractive supplier by managing references - The case of small and medium-sized enterprises in a digitally enhanced business environment", Industrial Marketing Management.

Williams, M., Biggemann, S., Toth, Z. (2019), "Value creation in art galleries: A service logic analysis", Australasian Marketing Journal.

Toth, Z.; Peters, L.D.; Pressey, A.D.; Johnston, W.J. (2018), "Tension in a Value Co-Creation Context: A Network Case Study", Industrial Marketing Management, Vol.70, pp. 34-45.

Toth, Z.; Henneberg, S.; Naude, P. (2016), "Addressing the 'Qualitative' in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template", Industrial Marketing Management, Vol.63, pp. 192-204.

Toth, Z.; Thiesbrummel, C.; Henneberg, S.; Naude, P. (2015), "Understanding Configurations of Relational Attractiveness of the Customer Firm Using Fuzzy Set QCA", Journal of Business Research, Vol.68 (3), pp. 723-734, DOI: 10.1016/j/jbusres.2014.07.010.



Conferences

Galehbakhtiari, S.; McKechnie, S.; Toth, Z.; Perks, H. 2020, "Unravelling the Nature of Value Co-creation within Online Community-based Innovation Contests", in SERVSIG 2020 Conference, Queensland University of Technology, Brisbane, Australia, 9-12 July., 155.

Kowalkowski, C.; Sklyar, A.; Tronvoll, B.; Sorhammar, D.; Wirths, O. 2020, "A paradox theory approach to tensions in digital servitization: the case of the aerospace and maritime industries", in Spring Servitization Conference - Best Paper Award 2020, forthcoming 2020.

Toth, Z; Nieroda, M.; Koles, B.; Mrad, M. 2018, "Exploring configurations and necessary conditions of Supplier Attractiveness", in British Academy of Management Conference, Bristol.

Wirths, O.; Toth, Z. 2018, "Servitzation in the aerospace industry: An exploration of dynamic capabilities for business model innovation of pure service firms", in EURAM Conference, Reykjavik, Iceland.

Peters, L.; Lee, N.; Toth, Z.; White, S. 2017, "Linking perception and action in the management of sales personnel", in Naples Forum on Service, Sorrento, Italy.

Toth, Z.; Dul, J. 2017, "What is the role of services in achieving high new product performance? The analysis of must-have and good-to-have service conditions applying Necessary Condition Analysis (NCA)", in Naples Forum on Service, Sorrento, Italy.

Toth, Z.; Dul, J. 2017, "Can servitization make the bitter part of Industry 4.0 sweeter? An aerospace supply chains perspective", in IPSERA Conference, Balatonfured, Hungary.

Toth, Z.; Henneberg, S.; Naude, P.; Diaz-Ruiz, C. 2017, "The role of business-to-business references in resource moblization", in IPSERA workshop on Mobilization of Supplier Resources.

Toth, Z. 2016, "Gendered Tension in Business Networking: The Investigation of Tension of Female Managers in an Inter-organizational Networking Context", in International Conference on Diversity, Granada, Spain.

Toth, Z.; Dul, J. 2016, "Customer attractiveness in the context of servitization A configurational approach and the study of necessary conditions".

Toth, Z.; Koles, B.; Nieroda, M. 2016, "\"Business mating\" online: The effectiveness problem of supplier selection - The case of SMEs in the United Kingdom", in 32nd IMP Conference, Poznan, Poland.

Garry, T.; Biggemann, S.; Zafari, K.; Toth, Z. 2015, "The Effects of Corporate Psychopathy within Business-to-Business Networks", in British Academy of Management Conference, Portsmouth.

Toth, Z.; Peters, L.; Pressey, A.; Johnston, W. J. 2015, "Network Roles in a Value Co-creation Context: A Comparative Case Study of Informal and Formal Communication Networks", in Sunbelt Social Network Analysis Conference, Brighton.

Williams, M.; Toth, Z.; Biggemann, S. 2015, "The network value of fine arts-the role of large museums in supporting the network capabilities of their organisational partners", in International Conference on Business Market Management (BMM), London.

Toth, Z. 2014, "Studying the Relational Attractiveness of the Customer from a Network Identity Perspective", at Presentation on Work-in-Progress Research Project at the Mitchell Centre for Social Network Analysis, University of Manchester, 2014.

Toth, Z.; Mousaz, S.; Henneberg, S.; Naude, P. 2014, "Towards a Semiotic Analysis Practice in Business in Business Research", at IMP Conference, Bordeaux, France, 2014.

Toth, Z.; Naude, P.; Henneberg, S. 2014, "Understanding Configurations of the Relational Attractiveness of the Customer (RAC) - an empirical investigation using fsQCA", at Industrial Marketing and Purchasing Group (IMP) Conference, Bordeaux, France, 2014.

Toth, Z.; Naude, P.; Henneberg, S. 2014, "The Relational Attractiveness of the Customer from a Network Perspective - Social Network Analysis of a Corporate Reference Network (CORN)", at Henneberg, International Symposium on Business and Management (ISBM) Conference, San Francisco, United States, 2014.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
email: business-enquiries@nottingham.ac.uk