Nottingham University Business School
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Dr Zsofia Toth

Image of Staff Member
BA (University of Corvinus), PhD (Manchester Business School)
Assistant Professor in Marketing

Division: Marketing
Centre/Institute: Centre for Research in the Behavioural Sciences
E-mail: Zsofia.Toth@nottingham.ac.uk
Tel: +44 (0) 115 8466192
Location: B76 (North Building, Jubilee Campus)

Do good things and do them well - this is my inspirational motto. My principal research domain is business networks and relationships as I consider this to be a key driver for enhancing business performance. My research role involves helping to solve managerial problems, be methodologically sound and creative, and teaching helps to collaboratively share and recreate this knowledge. My preference is to maintain a dual role of knowledge sharing at academia and creating impact that can inform managerial practices.

Research Interests
Principal research interests include organisational attractiveness, business networks, organisational buyer/supplier behaviour, trust, corporate reputation, B2B digital marketing, value co-creation, as well as quantitative and qualitative methods.

Administrative Roles
Head of International Study
International Study Coordinator
Research Series Co-ordinator (Marketing)
I am module convenor of the following modules:


MSc

Marketing for Entrepreneurial Firms (N14T25)


Details of all modules can be found on MyNottingham

I am currently supervising the following Research Students:

Samuel Johnson Ogundipe
 

Publications from 2005 to the present day

Journal Articles

Toth, Z.; Peters, L.D.; Pressey, A.D.; Johnston, W.J. (2018), "Tension in a Value Co-Creation Context: A Network Case Study Industrial Marketing Management", Industrial Marketing Management, Vol.70, 34-45, forthcoming 2018.

Toth, Z.; Henneberg, S.; Naude, P. (2016), "Addressing the 'Qualitative' in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template", Industrial Marketing Management, Vol.63, pp. 192-204.

Toth, Z.; Thiesbrummel, C.; Henneberg, S.; Naude, P. (2015), "Understanding Configurations of Relational Attractiveness of the Customer Firm Using Fuzzy Set QCA", Journal of Business Research, Vol.68 (3), pp. 723-734, DOI: 10.1016/j/jbusres.2014.07.010.



Conferences

Toth, Z. 2014, "Studying the Relational Attractiveness of the Customer from a Network Identity Perspective", at Presentation on Work-in-Progress Research Project at the Mitchell Centre for Social Network Analysis, University of Manchester, 2014.

Toth, Z.; Mousaz, S.; Henneberg, S.; Naude, P. 2014, "Towards a Semiotic Analysis Practice in Business in Business Research", at IMP Conference, Bordeaux, France, 2014.

Toth, Z.; Naude, P.; Henneberg, S. 2014, "Understanding Configurations of the Relational Attractiveness of the Customer (RAC) - an empirical investigation using fsQCA", at Industrial Marketing and Purchasing Group (IMP) Conference, Bordeaux, France, 2014.

Toth, Z.; Naude, P.; Henneberg, S. 2014, "The Relational Attractiveness of the Customer from a Network Perspective - Social Network Analysis of a Corporate Reference Network (CORN)", at Henneberg, International Symposium on Business and Management (ISBM) Conference, San Francisco, United States, 2014.

Toth, Z.; Naude, P.; Henneberg, S. 2013, "Understanding Relational Customer Attractiveness from the Supplier Perspective", at 6th International Conference on Business Market Management (BMM), Bamberg, Germany, 2013.

Toth, Z.; Thiesbrummel, C.; Naude, P.; Henneberg, S. 2013, "Sitting on the Other Side of the Table: Assessing the Relational Attractiveness of the Customer (RAC) Applying Fuzzy Set QCA", at IMP Conference, Atlanta, United States, 2013.

Toth, Z.; Mandjak, T.; Szalkai, Z.; Simon, J. 2012, "The Relevance of - Value Elements - in Dyadic Buyer-Seller Relationships. Establishing the Construct -Relationship Picture", at IMP Conference, Rome, 2012.

Toth, Z.; Naude, P.; Henneberg, S. 2012, "Relational Attractiveness (RA) and its Impact on Firms' Ability to Build and Maintain Business Relationships", at ISBM Academic Conference, Chicago, United States, 2012.

Toth, Z.; Naude, P.; Henneberg, S.; Mandjak, T. 2012, "A Business-to-Business Love Story? - Relational Attractiveness (RA) and its Impact on the Firms` Ability to Build Up and Maintain Business Relationships", at IMP Conference, Rome, 2012.

Toth, Z.; Simon, J.; Mandjak, T. 2011, "The Role of Trust in the B2B Cooperation of the Hungarian Banking Association", at IMP Conference, Glasgow, 2011.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk