Nottingham University Business School
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Roberto Mansilla

Room: B22 (South Building)
Tel: +44 (0) 115 8467750

Current Status: Registered
Year of Registration: 2019
Expected Completion Date: /09/2022

Primary Funding Source:
NUBS Scholarships; NUBS Alumni Scholarship; Becas Chile (ANID - Doctorado para transformación digital y revolución Tecnológica))

Research Topic:
Exploring consumer behaviour: An application for transactional analytics

Research Details:
Exploring within consumer online and offline purchase differences using big transactional data from the retail grocery indsutry

Research Supervisor/s: Gavin Smith and Andrew Smith

Department: Marketing

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