Budding entrepreneurs design the future

01 June 2015

Building on the popularity of last year, the Business School once more participated in the University of Nottingham’s annual community open day May Fest 2015. Now in its sixth highly successful year, May Fest is a free day of exploration, learning and entertainment for the whole family.

Chloe Fox's winning 'Design a Logo' entryBilled as ‘Apprentice or tycoon?’, the Business School organised an activities room that provided an opportunity to learn more about the role business plays in society and enabled budding entrepreneurs of all ages to put their imaginations to work through a series of fun interactive business games.

Family favourites like the Logo Board Game and Recycle It! alongside in-house games such as an investment activity and environmental worksheet gave visitors the chance to learn about key business concepts such as risk and reward, sustainability, marketing, entrepreneurship, and business ethics.

A competition to design a logo for fictional planet-friendly high performance trainers tested the creativity of the 51 children and young people who entered, ranging in ages from as young as 4 to 16 years old. Ideas for the logo included trainers with a zero ‘footprint’, shoes that would enable the wearer to metaphorically ‘walk on water’, and footwear to allow the owner to ‘make their mark on the world’. If this is the standard of Britain’s upcoming business leaders then the future is surely in good hands.

Our congratulations go to 14 year old Chloe Fox, a student at Arnold Hill Academy, whose extremely original design (see illustration) managed to combine and convey all the key messages - eco-friendly, high performance and stylish - in a simple, symmetrical and eye-catching motif. Chloe’s entry was voted the unanimous winner by a judging panel of Business School staff and she will receive a brand new copy of ‘The Logo Board Game’.