Marketing is the overall strategy and process behind raising awareness of and selling products and services. It involves:
(Source: Chartered Institute of Marketing)
Marketing may also include digital marketing, advertising and PR. In smaller companies one department may be responsible for the whole marketing process alongside advertising and PR while in larger organisations they might be separate departments.
For this reason, we have separate sections covering the specialisms of advertising, PR, and digital marketing.
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The marketing industry is large and diverse. You might be working for:
Many global agencies will engage in all aspects of marketing including PR and advertising, while smaller agencies may specialise in areas such as digital marketing.
Design Intellect’s top 50 advertising and marketing agencies
The Drum’s Top 100 independent agencies
Like many industries, marketing is now heavily focused on digital and online content. Job titles have changed immensely to reflect this over the past five years.
Marketing-specific titles still exist, such as marketing assistant, marketing manager, and marketing executive.
However there has also been a rise in specialist roles such as SEO assistant, digital marketing executive and PPC executive which are all considered essential to digital marketing.
Explore marketing roles on Prospects
Find out more about digital marketing roles
Many openings are not advertised so speculative applications are common – you’ll need to do plenty of research first into the companies that interest you.
A good starting point, especially if you are looking for opportunities in a particular town or city is to search the business directory yell.com. Enter ‘marketing’ into the search box and select your location of interest.
Perfect your CV and covering letter first
Graduate schemes do exist, usually with larger companies. Target Jobs has rounded up a list of them.
Hear from Nottingham graduate Evie about winning a place on Boots' commercial graduate scheme.
Recruitment agencies may be able to help you find marketing work. Most agencies will look for candidates with some experience and an up-to-date CV.
Nottingham-based marketing recruitment agents include thecreativemovement.com and blueskiescareers.co.uk.
Regardless of your degree background, organisations recruiting to marketing roles will be seeking:
Graduates from a wide range of disciplines go into marketing. While there are postgraduate degrees in marketing and related areas which will enhance your knowledge and skills, you don’t necessarily need a specialised qualification to get into the industry.
The Chartered Institute of Marketing (CIM) offers a range of professional qualifications, which may open up possibilities for career progression. You may be able to get employer sponsorship to complete these once in post.
Marketing is a competitive industry and work experience can give you a significant advantage.
Many agencies do offer work experience and if they don’t openly advertise it you can still contact them to ask about the possibility.
Research which area(s) of marketing interest you, identify relevant employers in your location of interest, and draw up a shortlist to approach.
Check company websites first for work experience opportunities, and if they're not offering any send off a CV and covering letter.
Networking can be a great way to access hidden opportunities and get a 'foot in the door'.
Browse student societies and find out if they need marketing support
Take a relevant Nottingham Advantage Award module
Come to a recruitment fair, workshop or Spotlight On event during term
Join Career Mentoring for support from a member of our alumni community
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