What is public relations?
Public relations (PR) is all about maintaining a good impression of a company, brand, or individual in the media.
PR professionals typically spend their time:
- collating and analysing media coverage
- writing and updating social media content
- writing press releases
- contacting media professionals
- organising events and launches
- writing content for and updating websites and newsletters
- acting as a representative for an organisation – this can include times where there has been adverse publicity or a crisis situation
Prospects PR officer job profile
Prospects PR account executive job
How does it differ from marketing and advertising?
This is a question often asked here in Careers. While brand reputation and promotion is important in all three areas, there are differences.
Marketing acts as an umbrella term and is involved in the overall strategy and implementation of raising awareness of a product, person, service or organisation.
It covers a very wide range of methods from direct marketing flyers to loyalty schemes. Marketing has various specialist roles such as customer insight analysis web content, design, and pay-per-click.
Advertising and PR tend to be sub-headings of marketing. Advertising is an activity that will have been decided by a marketing team, who may then go to an external ad agency. Adverts are there to persuade us to buy a product or service.
Depending on the target audience along with other factors such as budget, an advert could be on TV, radio, posters, the internet, newspapers and magazines.
In today's age of social media, putting an ad out is only the start as subsequent impact on social media is vital. Think of a Christmas advert such as John Lewis' and the social media commentary that follows.
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