What is public relations?
Public relations (PR) is all about maintaining a good impression of a company, brand, or individual in the media.
PR professionals typically spend their time:
- collating and analysing media coverage
- writing and updating social media content
- writing press releases
- contacting media professionals
- organising events and launches
- writing content for and updating websites and newsletters
- acting as a representative for an organisation – this can include times where there has been adverse publicity or a crisis situation
Prospects PR officer job profile
Prospects PR account executive job
How does it differ from marketing and advertising?
This is a question often asked here in Careers. While brand reputation and promotion is important in all three areas, there are differences.
Marketing is the process of understanding the competitive marketplace, identifying customer requirements, and the strategy and implementation of raising awareness of a product, person, service or organisation.
It covers a very wide range of elements from product development and pricing through to promotion and the physical presentation of goods and services. Marketing has various specialist roles such as market researcher, copywriter or content marketer, digital marketing and/or social media executive, SEO specialist, web designer and many more.
Advertising and PR are often a strategic element of wider marketing activity. Advertising raises awareness of goods and services, and is usually part of the marketing plan. Typically, a marketing manager will go to an external advertising agency to develop and produce the campaign which could feature TV, radio, posters, the internet, newspapers and magazines, depending on the audience and budget. In today's age of social media, putting an ad out is only the start as subsequent impact on social media is vital. Think of a Christmas advert such as John Lewis' and the social media commentary that follows.
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