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Analytics, insights, SEO and PPC

analytics

If you are analytical, comfortable with data and like to learn about and apply new technological skills to your work, then these jobs might suit you.

These jobs are found in digital marketing or media agencies in major towns and cities all over the country, or in in-house marketing departments of large employers across all industries.

 

Job titles and what they involve

Customer insights

Customer insights is all about collecting data, analysing it and learning more about buying behaviour in order to develop effective online marketing and sales strategies.

This is often a second job after gaining wider experience of digital marketing and more specific experience of SEO, PPC, social media, HTML and CSS.

Typical salaries range from £25,000-£40,000 dependent on experience and job location.

Typical job titles

  • Email marketing manager
  • Data scientist
  • Research and insight analyst

Web analytics

Web analytics involves measuring, collecting, analysing and reporting on internal data to understand and optimise web usage.

Sometimes these jobs might be part of a wider role within digital marketing.

Typical salaries range from £20,000-£45,000 dependent on experience and location.

Typical job titles

  • Data collector and analyst
  • CRM coordinator
 

Pay-per-click (PPC) advertising

PPC advertising concerns the creation and management of fee paying online advertisements.

Sometimes these jobs might be part of a wider job role within digital marketing.

Typical salaries start at around £20,000 and can rise to an average salary of around £35,000 with experience, across all locations.

Typical job titles

  • PPC account manager
  • Digital account manager
  • Junior digital account manager
  • Content marketing executive
  • Digital marketing executive

Search engine optimisation (SEO)

SEO is the process of raising a website's visibility and ranking for key words in organic search results. 

Simetimes this might be part of a wider job role within digital marketing.

Typical salaries start at around £20,000 and can rise to an average salary of around £35,000 with experience, across all locations.

Typical job titles

  • SEO account manager
  • Search marketing executive
  • Digital marketing executive
 

Developing your skills

Many businesses offer starting roles within a broader digital marketing context where you can learn many relevant skills and gain experience of SEO, PPC, analytics and social media. 

For example, employers will help you to learn and apply skills such as Adobe Creative Suite for online banner ads, Google AdWords for pay-per-click campaigns and Google Analytics and Facebook Insights for web analytics reporting.

We recommend that you take a pro-active approach to developing your digital skills and experience during your time at Nottingham so that you can increase your chances of getting a starting role.

Skills and knowledge you can learn yourself:

  • Basic coding like HTML and CSS
  • Adobe Creative Suite
  • Basic SEO knowledge
  • Google Analytics

There are lots of resources out there to help get you started on any of the above, but we'd recommend:

Gaining experience

Internships and work experience

Digital agencies can be found in most large towns and cities across the UK and are usually open to approaches for internships and work experience.

Enquiring about experience will work best if you can show that you developed some relevant skills, and have passion and curiosity about brands, culture and the digital world, along with a willingness to learn.

The Nottingham Internship Scheme is a great way to gain experience with a local employer that can fit around your studies.

Volunteering

Once you have taught yourself some basic skills, get in touch with local voluntary organisations and charities, e.g. Skillsbank, who could do with help in creating web content, communicating with service users and some simple online marketing strategies – or offer to do the same for a student club or society.

Create a website or a blog

Try out your basic coding skills, but don't stop there. See if you can improve its Google ranking by applying your SEO skills.

Professional courses

Doing a professional course is not a pre-requisite for entry to these jobs, and relevant experience is often more important. However, if you wish to consider a course, the following options could be relevant.

 

 

 

 

Careers and Employability Service

University of Nottingham
Portland Building, Level D
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679
email: careers-team@nottingham.ac.uk