Developing your skills
Many businesses offer starting roles within a broader digital marketing context where you can learn many relevant skills and gain experience of SEO, PPC, analytics and social media.
For example, employers will help you to learn and apply skills such as Adobe Creative Suite for online banner ads, Google AdWords for pay-per-click campaigns and Google Analytics and Facebook Insights for web analytics reporting.
We recommend that you take a pro-active approach to developing your digital skills and experience during your time at Nottingham so that you can increase your chances of getting a starting role.
Skills and knowledge you can learn yourself:
- Basic coding like HTML and CSS
- Adobe Creative Suite
- Basic SEO knowledge
- Google Analytics
There are lots of resources out there to help get you started on any of the above, but we'd recommend:
Internships and work experience
Digital agencies can be found in most large towns and cities across the UK and are usually open to approaches for internships and work experience.
Enquiring about experience will work best if you can show that you developed some relevant skills, and have passion and curiosity about brands, culture and the digital world, along with a willingness to learn.
The Nottingham Internship Scheme is a great way to gain experience with a local employer that can fit around your studies.
Once you have taught yourself some basic skills, get in touch with local voluntary organisations and charities, e.g. Skillsbank, who could do with help in creating web content, communicating with service users and some simple online marketing strategies – or offer to do the same for a student club or society.
Create a website or a blog
Try out your basic coding skills, but don't stop there. See if you can improve its Google ranking by applying your SEO skills.
Doing a professional course is not a pre-requisite for entry to these jobs, and relevant experience is often more important. However, if you wish to consider a course, the following options could be relevant.