Careers and Employability Service
Services for current students

Digital marketing


The role of a digital marketer is to make sure that a brand, whether it be an organisation, service or product, can be found online.

Digital marketers often work across multiple communication channels and key areas of work include social media, pay-per-click campaigns and search engine optimisation (SEO). Ensuring that a website attracts a lot of attention, or traffic, is essential in a tech-savvy economy, which means that roles in digital marketing are constantly expanding and can be highly lucrative.

Typical salaries range from £16,000–£70,000 dependent on experience and location.

Typical job titles include:

  • Digital marketing executive
  • Digital marketing manager
  • Head of digital

Developing your skills

Digital marketers work across several communication channels, so having a broad skill set is essential. As well as possessing excellent written skills in order to produce great content, strong verbal communication skills are needed in order to articulate your ideas to clients.

You'll also need to have analytical skills, be creative, highly organised and have at least a basic understanding of HTML, databases and SEO.


Gaining experience

Internships and work experience

Digital agencies can be found in most large towns and cities across the UK and are usually open to being approached for internships and work experience.

Enquiring about experience will work best if you can show that you developed some relevant skills, and have passion and curiosity about brands, culture and the digital world, along with a willingness to learn.

The Nottingham Internship Scheme provides opportunities to gain experience with a local employer that can fit around your studies.

The Careers service also runs a Digital Marketing Academy in autumn term, to help you gain the skills needed to get that vital 'foot in the door'.

If you are a masters or PhD student, a postgraduate placement might be useful.

Develop a digital portfolio

Being able to demonstrate examples of writing for the web is essential. Use sites such as Creative Pool to showcase your work and make contacts. Also consider writing articles for student publications which have an online presence such as IMPACT or LeftLion, or write a blog. 

You can enhance your digital portfolio by building a digital profile. Having a presence on Twitter and LinkedIn allows you to follow organisations you would like to work for, keep up to date with industry news and find out about local networking events such as Second Wednesday and NottTuesday.

You can also keep up with current trends by reading industry blogs and journals such as Creative ReviewThe Drum, and locally, The Creative Quarter.


Once you have taught yourself some basic skills, get in touch with local voluntary organisations and charities such as Skillsbank, who could do with help in creating web content, communicating with service users and some simple online marketing strategies.

Research local digital agencies

If there is a role that interests you, make contact with the person working in that role, and ask them lots of questions. You never know, a conversation like this could lead to the offer of work experience or mentoring.

Join relevant societies

Societies such as MadSoc may offer training and networking opportunities.

Join the Institute of Digital Marketing (IDM)

The IDM run a free week-long summer scheme which provides an invaluable insight into digital marketing and the opportunity to visit global agencies and pitch your ideas.

Digital Humanities Centre

The University's Digital Humanities Centre provides training, experience and networking opportunities for humanities students interested in digital media in the arts. You can choose an area of interest, one of which may include PR, marketing and social media.

Join the Nottingham Writers' Studio

The Nottingham Writers' Studio, and other local organisations, sometimes offer courses around blogging and social media.

Sign up for a free online course

Sign up to free course through FutureLearn to enhance your existing knowledge, plug gaps on your CV and  prepare you for job applications. Courses last from a few days to a few weeks and are offered by hundreds of universities around the world.

You can also learn more and boost your digital skills  through Google courses including Digital Garage, AdWords and Analytics.


Unitemps advertise paid temporary roles, many of which are roles within the University and may allow you to become familiar with web content management systems.


Consider applying to be mentored by an industry professional and Nottingham alumni by applying to the eMentoring scheme.

Professional courses

Doing a professional course is not a pre-requisite for entry to these jobs, and relevant experience is often more important. However, if you wish to consider a course, the following options could be relevant.


Find out more about...

Analytics, insights, SEO and PPC

Content management and copywriting

Social media

Careers and Employability Service

University of Nottingham
Portland Building, Level D
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679