Department of Culture, Film and Media

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Niki Cheong

PhD in Critical Theory and Cultural Studies, Faculty of Arts


Research Summary

Current Status

PhD (full-time) - currently registered

Research Topic

Demystifying online astroturfing in Malaysia's political sphere.

Research Summary

My PhD research is an investigation of political communication in Malaysia's Internet sphere, focusing on the practice of astroturfing in online political discourse.

Research Interests

Digital Culture, Politics, Power, Media, Social Media, Southeast Asia

Research Supervisor/s

Dr Jen Birks

Dr Andrew Goffey

Primary Funding Source/s

University of Nottingham - Vice-Chancellor's Scholarship for Research Excellence (International)

Conference Papers & Presentations

'Beware the AstroTurf: Why we can't trust social media in times of crisis', The Political Studies Association, Media and Politics Group Annual General Conference, London School of Economics, December 2016. (Honourable Mention)

'Power of Social Ties: Twitter, Trust and Troopers', Internet in Southeast Asia Symposium, Monash University Malaysia, December 2015.


Cheong, N. (2017). Growing Up In KL: 10 Years of The Bangsar Boy. Petaling Jaya, Selangor: MPH Group Publishing. Cheong, N. (2016). 'Propagate the idea of mutual respect'. In Soo, EJ. (Ed), Moderation (pp 22-27). Petaling Jaya, Selangor: Star Media Group.


Digital Culture Research Network at The University of Nottingham (Co-founder)

Additional Information

I hold an MA Digital Culture and Society (pass with distinction) from King's College London, funded by the British Foreign and Commonwealth Office Chevening Scholarship, and a BA (Hons) Internet Studies from Curtin University of Technology, Australia. In 2011, I was at Nanyang Technological University, Singapore, as part of the Asia Journalism Fellowship programme. Previously, I was journalist who worked at several publications, including as an editor at Malaysia's largest English daily, The Star. My professional portfolio is available here.

Department of Culture, Film and Media

University Park
Nottingham, NG7 2RD

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