School of Cultures, Languages and Area Studies

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Image of Victoria Gerstman

Victoria Gerstman

PhD Student, Faculty of Arts


Research Summary

Current Status

PhD (full-time) - currently registered

Research Topic

Navigating Media Planning: Industrial Self-Theorizing and Processes of Innovation in Media Agencies

Research Summary

My research investigates the particularities of media planning in advertising, looking closely at the conditions in which media planning exists and operates, and how the industry itself responds to perceived changes in these conditions

Research Interests

Media Industries

Promotional Culture

Media Innovation

Research Supervisors

Professor Paul Grainge, Doctor Cathy Johnson

Primary Funding Source

University of Nottingham Vice Chancellor's Scholarship for Research (International)

Research Institutes, Centres and/or Research Clusters Memberships

Institute for Screen Industries Research

Teaching Experience

TA for W52207: Understanding Cultural Industries (Autumn 2015)

Work Experience

Before starting my PhD, I spent four years working in media planning, first in New York City, and then in London.

School of Cultures, Languages and Area Studies

University Park
Nottingham, NG7 2RD

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