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Natasa Milic-Frayling

Professor and Chair in Data Science,



Natasa Milic-Frayling is Professor and Chair of Data Science at the School of Computer Science, University of Nottingham. She has a long track record in computer science research and innovation, focusing on new paradigms for digital content management and analysis, online communication and social interactions. She fosters collaborative approach to exploring opportunities and addressing challenges of digital systems by engaging in inter-disciplinary and user focussed research.

Natasa received her undergraduate degree in Applied Mathematics from University of Zagreb, Croatia and Doctorate in Applied Mathematics from Carnegie Mellon University, Pittsburgh.

Prior to joining University of Nottingham in October 2015, Natasa worked as a Principal Researcher at Microsoft Research (MSR) in Cambridge, UK. During her tenure at Microsoft Research, starting in June 1998, she was setting directions for the Integrated Systems team and covered a range of research areas, from core IR topics, such as relevance feedback and systems evaluation, to robust reputation scoring in social media, design of peer-to-peer recommendation systems, and Personal Information Management support across multiple devices and platforms. Her research was published in +80 papers, presented at top tier conferences and produced +20 working prototypes, including contributions to NodeXL and Project Colletta that have been used by thousands of users. She has been granted 13 patents for technical innovation in her work.

Expertise Summary

Natasa is passionate about impact of technology in personal and social computing. Besides her research in data analysis and information systems, she promotes a dialogue between the ICT industry, consumers, and policy makers on the issues that arise from the adoption of digital technologies. Her current focus is on digital obsolescence and privacy respecting design of computing systems and applications.

Following her involvement in EU projects (PLANETS and SCAPE EU projects), she is actively involved with the UNESCO PERSIST initiative, working on the technical and economic solutions to sustain digital computation and preserve digital heritage. She is also a Founder and CEO of Intact Digital Ltd, providing services that enable use of software applications and systems beyond their market life-time and ensure that digital content, document, and data can be used in the future.

On these critical issues, Natasa collaborates with a number of academic organizations. She is a Visiting Professor at the Queen Mary University of London and the University College London and a Distinguished Visiting Scholar with MediaX at Stanford University.

Recently Natasa has been elected a member of the ACM Europe Council and joined the ACM Women Europe Executive Committee. She is on the Advisory Board for the Course in Entrepreneurship at the University of Cambridge and the Turing Gateway to Mathematics at the Isaac Newton Institute for Mathematical Sciences. She actively collaborates with researchers across disciplines including the Meaningful Consent in the Digital Economy EPSRC Projects and serves as an advisor for the e-ARK EU project.

Research Summary

Research in information science and data analytics

Supporting interaction and reasoning with data

  • EVERBEST project, focused on the framework and technologies to support interaction with news and reasoning about events
  • Representations of events to support rich operators for automating information seeking, extraction, and analysis based on user interaction and examples. Automation is achieved through program synthesis for idiosyncratic user actions and machine learning for common tasks.

Privacy respecting design of applications and services

  • Analysis of third-party tracking networks involved in real-time user profiling and ad-bidding
  • User fingerprinting and vulnerability of caches to time attacks
  • Contributing to the Meaningful Consent in Digital Economy project

Analysis and visualization of propagation events in networks

  • Representation and micro-level analysis of dynamic properties of propagation trails
  • Principles of trail visualization to support human understanding and reasoning
  • Contribution to NodeXL and Social Media Research Foundation

Strategic and broad impact initiatives

Technology in everyday life

  • Framework for supporting design and implementation of digital technologies for everyday use
  • Collaboration with the Cities Unlocked project, led by the Guide Dogs Charity and Microsoft, on the use of digital technologies to support and enhance mobility of visually impaired individuals.

Digital sustainability

  • Contributing to the UNESCO PERSIST initiative on the technical and user issues in preserving the World's Digital Heritage.
  • Technical and economic factors in digital sustainability.

Selected Publications

Take part in the 13th International Conference on Digital Preservation, the iPRES 2016 in Bern!

iPRES is the longest standing international conference focused on digital preservation. The conference brings together participants from around the world to discuss the newest trends, innovations, strategies and projects.

The venue for the iPRES conference rotates between Asia, the United States and Europe. This year it is held in Bern, in Switzerland from October 3-6, 2016.


Full papers, short papers and posters 15 April, 2016

Workshops, Tutorial & Panels 1 April, 2016

General Chair

Barbara Signori

Head e-Helvetica, Swiss National Library

Programme Chairs

Steve Knight

Programme Director Preservation Research & Consultancy

National Library of New Zealand

Natasa Milic-Frayling

Chair in Data Science, University of Nottingham, UK

Workshops and Tutorial Chairs

Barbara Sierman

Digital Preservation Manager, Koninklijke Bibliotheek in Den Haag

Raivo Ruusalepp

Head of Development, National Library of Estonia

Poster and Panel Chairs

Andrea Goethals

Manager of Digital Preservation and Repository Services, Harvard Library

Martin Klein

Scientist at University of California Los Angeles, Research Library

School of Computer Science

University of Nottingham
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

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